Ranking Higher: Google Reviews

mckenziealisonholder • August 28, 2020

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The internet is a battleground of content. Who rises to the top? Who has the best product? Who has written the best content? There are many factors that help you get to the head of the leader-board. One of those factors is Google Reviews. Here are a few ways that Google reviews propel companies up the ladder. 

Increased Trust


When shopping for new items online, whether it’s a new shirt or new software, most people look at the reviews of the product. In fact, about 82% of American’s read reviews before making a firm decision. Reviews are one of the top ways your customers are going to determine if you have something they would like to invest their money in. 
Having 5-star reviews that praise your products and brag about its awesomeness, lets everyone know that your company is trustworthy and extraordinary. The highest-rated products are the most trusted products. 
Investing the time and energy into product review options is a great way to boost your rankings as well as increase your brand trust. 

Online Exposure


More reviews increase online attention. Google has an amazing search engine full of complexities. One of the ways it searches is by using Google Reviews. 
Google determines which websites are the best by quantity of reviews and top tier ratings. Google is able to see which products people gravitate to for a specific inquiry and offers the best solution to others as well. When searching for a company, such as car mechanics, Google often shows the relevant businesses in relation to their five-star rating. The higher the rating, the higher the chances of being one of the first recommended. 

Customer Feedback


Not only can Google reviews increase relevance and help gain a higher ranking in the search algorithms, but it’s also a great way to see what needs improvement and what areas excel. 
Many times reviews may have a medium star rating. Customers enjoyed the product or service your product but they highlight a few elements missing. This is a great way to understand what customers are looking for. Striving to fill those gaps earns greater review ratings as well as shows customers that you are listening. 

Increase your Customers 


Google reviews lead to higher customer conversions. With a large percentage of shoppers trusting in reviews to buy their products, reviews lead to an increase in click-through rates on a website.
Trusting the words of satisfied customers lets potential buyers know that the promised quality can be trusted. New buyers confidently move forward and decide which option suits their needs. This creates additional reviews and the cycle repeats itself. More customers increase reviews, which increases Google ranking.

Make It Easy


Now that you’ve seen some of the benefits Google Reviews offer, let’s discuss how to obtain them
Sending emails after customer purchases and asking them to write a review is a simple way to get feedback. Creating a quick option below your items asking for reviews is another simple solution to get feedback. 
While Google is a great platform for reviews, it certainly is not the only option. Company websites, Yelp, Facebook, ShowMeLocal, or other platforms are also great places for reviews. 

Be Honest


Purchasing Google Reviews is an option. But although it gains reviews quickly, potential customers can spot fake reviews from a mile away Keep in mind that the more true and honest the reviews are, the more trustworthy your company is. 
The highest-ranked companies on Google are those who have gained their reviews fair and square through honest work and real quality products. 

Stay Responsive


Let your customers know that both their concerns and their applause are heard. It shows potential new customers that you are invested in their experiences as well as willing to listen. Nurturing a responsive attitude shows customers that you strive for excellence, quality, and great customer service.
Responding to reviews by expressing gratitude as well as offering solutions, boosts Google Reviews. Customers can increase their star rating on initial reviews when they see the efforts you’re willing to put in to help make their experience worthwhile. 

Conclusion


Google Reviews is an amazing way to increase recognition and credibility. The greater your trust with your customer grows, the higher you can grow your businesses. As customer trust increases, positive reviews increase, and your business’s Google Rank will climb.
Not only are reviews a great source of brand awareness, but Google Reviews are free! Putting the time and energy into reviews forges great results in a small amount of time. 

Need Help?


Contact Dual Pixel and we will jump start Google Reviews for you. With our skills and understanding of SEO as well as marketing tactics, we are equipped to improve your Google Ranking. Need additional help? Check out Our services and see what Dual Pixel has to offer.

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