Dual Pixel's Stance on Visual AI Gen
A letter to Dual Pixel's designers
AI is here, and it is now woven into the very "fabric" of society, not to mention AI is now forced upon designers through Adobe. At this point, it is nearly impossible not to utilize AI as a designer, thanks to Adobe pushing AI in color adjustments, pixel selection, resizing, and so on. So, I thought it might be wise to convey the way Dual Pixel's designers think about AI.
Right now, Dual Pixel is focused on only using AI for conceptualization and imitating stock imagery. We are not interested in having AI produce a complete product or simply removing the heart and soul of the design process.
Dual Pixel and its designers need to think about AI visual creation as a way to remove the mundane processes that distract from the creative process. To think in terms of a baker, Dual Pixel's designers should think of AI as an ingredient provider, bringing in the pieces that require the baker to elegantly shape into a masterpiece. AI should not be seen as a provider of the complete cake, because if the cake is fully provided, we simply become salespeople of a mediocre cake.
My (Lawrence Magana) thoughts about design are somewhat aligned with Bob Ross's thoughts on painting. Bob Ross had an excellent outlook on "mistakes" in art, and I believe it can be applied to design. What we call a mistake is a human concept; we can turn a mistake into a "happy mistake," which will create scenarios that force the designer to rethink and shift their view of a design. This is one of the areas where true creativity, uniqueness, and humanness of a design come from.
I know that you did not get into design to merely create soulless art, but Lawrence also understands that AI is the future of may industries, and a designer, and with the help of AI designer can change their position from a skillful designer to AI "director/producer". However, we hope that your dedication to creating art comes from the passion for creating beautiful things that come from your hand, your heart, and your general frustration at seeing ugly design and cheap "art" prevail.
Dual Pixel's stance on AI visuals is far from "Anti-AI", but merely a stance that keeps AI as a ingredient provider and not the cake provider, which keeps designers designing and not salesmen of soul-less "art".
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