NIRM Print and Digital Marketing

Lawrence M • May 7, 2026

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What a journey it's been with Aaron Potts on the "NIRM Custom Banner and Digital Display Design" project! We kicked things off in early February 2026, embarking on a creative mission to craft two eye-catching physical banners and a sleek digital TV slide display. Our goal was to ensure Aaron had high-resolution, print-ready files tailored specifically for vinyl with all the necessary grommets and pole pockets, alongside perfectly optimized digital assets for screen display.


Our process began with a strategic design phase, setting the stage for what was to come. We then moved into a collaborative build and revision cycle, aiming for total alignment with Aaron's brand vision. Throughout this project, our team, including Alex Holder and Aaron Delarosa, worked diligently to bring Aaron Potts’s vision to life.


Communication was key, and we made sure to keep Aaron in the loop every step of the way. On February 3rd, we sent over a form to gather all the essential information to kickstart the design process, ensuring we understood exactly what Aaron was looking for. Then, on February 11th, we were thrilled to share the first design build for review! Just two days later, on February 13th, we had the second build ready for Aaron's feedback.


The pace picked up as we approached completion. By February 18th, we had the third build ready for review, and soon after, the final packaged files for both the TV banner and the print banners were ready for download! There was a small hiccup with an export issue, which we promptly addressed on February 18th, messaging Aaron right away to let him know we were on it. The very next day, February 19th, we confirmed that the files had been updated with the correct DPI quality for printing, and both the TV and print banners were available through the provided links.


Finally, on February 20th ( Our founder Lawrence Magana's Birthday ) , we sent a follow-up to Aaron, offering assistance with any file format questions or further updates. This project saw both the Banner Design and Digital Banner Design tasks successfully completed, a testament to the teamwork and dedication of everyone involved.


It's been a fantastic experience bringing Aaron's custom graphic design needs to fruition. We're proud to have delivered tailor-made, high-quality assets that truly reflect his brand. We're excited to see these banners and digital displays in action, making a real impact for Aaron Potts!


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