Dual Pixel Blog

What Is Shopify And Why Is It So Popular?

Lawrence Magana • July 7, 2020

Have you heard of Shopify? Wondering what it is? Are you curious about why it’s so popular? Look no further. We’re here to tell you just what it is, as well as if you can benefit from Shopify. 


What is Shopify?


Shopify is an online software that helps you create a website as well as an online store to go with it. With an e-commerce website, you are able to use their unique online cart solutions to help you sell, ship, and manage your products. Using their services helps you have a unique admin experience where you can enter store data, add products, and process orders. They’ve taken the complicated out of the technology allowing you for an easier, friendlier online business building experience. 


Shopify allows you to manage and run your own business with ease all from the comfort of your own home or with easy access at your personal office. They have helped take some of the stress off of business on and offline by making it easier to manage your website. 


How Did it Get So Popular?


Affordable


Setting up an online store always comes with its expenses. Shopify can help with their different plans. Whether you are just starting or are a fully fleshed-out business, Shopify has an option for you. 


The plans start off relatively cheap at just $29 dollars a month before increasing to their ultimate package at $299 a month. The only major difference between each package is how many staff accounts you would like to have. 


Shopify provides top quality for every user regardless of what your budget allows. Check out their plan comparison and see which one fits your needs the best. 


Easy to Use


Whether or not you have a broad business sense, Shopify has made their platform an easy to use and understandable system. Whether or not you need a store for your humble selection or for thousands of products, Shopify has made their set up with the everyday person in mind.


You won’t need to have amazing technical skills to set up your store. It has been made with the beginner in mind so that everyone has the opportunity to grow their business. Not only is the program easy to use, Shopify also scales well. No matter how big you grow, Shopify can easily accommodate your needs. 


Customizable


Part of what makes Shopify so easy to use is the many options it provides. You can pick from thousands of different templates and customize each and every one to fit your specific needs. Having an online store cuts out face-to-face representation. Your store which can house videos, imagery, documents, and more is the best way to show people your unique style and brand. 


You can customize things such as your theme, layout, products, discounts, and checkout. No matter your style, you can create the best way to show it off through easy and quick changes. 


Safe


Shopify has completed several measures to make sure that you and your customers are safe when using their systems. They maintain a secure network, maintain a vulnerability management program, regularly monitor and test networks, protect cardholder data, implement strong access control measures, and maintain an information security policy. 


The site is constantly monitored and protected from viruses and has data encryption tools, protection of payment transfers, and risk analysis tools. You won’t have to worry about threats to your store. 


Shopify also has a 24/7 customer support platform to help with any issues or concerns you may come across.


Should I Use Shopify?


With affordable pricing and easy to use programs that are highly customizable, Shopify is definitely something to consider. Not only can you create a great looking online store with ease, but it can also be easy for your customers to use as well. 


It can help ease the stress of building an entire online store with readily available options and help cut costs as the site has already been created. 


In the end, the decision is up to you. If you think Shopify is a great fit for you, check out the options they have available and see what amazing ideas you can come up with. If you’re still not sure if Shopify is right for you, you can experience their free trial and come to a conclusion then. 


Contact Us


Still not quite sure about creating a Shopify website yourself? Contact us and we can help you get started in the right direction. Need something other than a website store? Check out our services and see how we can help you build the best website for you and your brand.

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Are you Ready for AI Search? The PIXL Web Platform is!

By Lawrence Magana • June 30, 2025
Dual Pixel Offers Exclusive llms.txt Upgrade for PIXL Websites to Boost AI Search Accuracy Dual Pixel, a leading design agency, is now offering an exclusive upgrade for websites built on its web platform, PIXL: the implementation of the llms.txt file. This new feature helps prepare your site for AI-powered search tools by providing clear, structured information designed specifically for Large Language Models (LLMs) like ChatGPT, Claude, and Perplexity. What is llms.txt and Why You Should Consider It llms.txt acts like a guide for AI tools, similar to how robots.txt helps search engines. It tells AI exactly what your website is about in clean, easy-to-read language. This means when AI tools look up your business, they will reference your actual content, not confusing or out-of-context code. How the Upgrade Works Upon request, Dual Pixel will enable the llms.txt feature on your PIXL-powered website. Once activated, every time you publish your site, PIXL will automatically generate an llms.txt file that includes: A list of your live URLs such as blog posts, products, categories, and pages in multiple languages Meta descriptions for each page (or meta titles if descriptions are missing) Only relevant content, excluding drafts and no-index pages This ensures your site provides AI tools with the most accurate and useful information available. Why This Upgrade Matters Most websites currently lack an llms.txt file, putting them at a disadvantage in the AI-driven internet landscape. With this upgrade, PIXL sites will be more likely to: Show accurate business information in AI responses Link directly to authentic site content Represent your brand professionally across AI platforms Want This Upgrade for Your Site? If you have a PIXL-powered website and want to add this important AI-friendly feature, contact Dual Pixel to request the llms.txt upgrade. Our schedule is filling up fast—get in touch today to ensure your site stays ahead of the curve. If you don’t have a PIXL website yet but want this service, now is the perfect time to start. Contact Lawrence Magana at [email protected] or call 801-793-7953 to learn more. About Dual Pixel Dual Pixel is a creative design agency focused on delivering innovative digital solutions through its PIXL platform. By offering upgrades like llms.txt integration, Dual Pixel helps clients future-proof their websites for emerging AI technologies. For more information or to request the upgrade, contact: Lawrence Magana [email protected] 801-793-7953

REI Drilling Logo and Website Redesign

By Kelsey Magana • May 30, 2025
Project Case Study: Dual Pixel & REI Logo Design and Website Enhancement Dual Pixel partnered with REI, a leading industrial directional drilling company, to develop a bold and distinctive logo design aimed at positioning REI as a major competitor in the energy and infrastructure sector. REI specializes in advanced directional drilling solutions critical to projects in oil and gas, utilities, and telecommunications. The project focused on creating a strong visual identity that reflects REI’s technical expertise, reliability, and leadership in this highly specialized industry. Achieving an industry impact Dual Pixel crafted a modern and impactful logo that visually communicates REI’s strength and innovation, helping the brand stand out among competitors. Alongside this, a more effective website was developed specifically for REI’s industrial clients, showcasing the company’s project portfolio, technological capabilities, and service excellence with clear navigation and a professional presentation. These efforts together established REI visually as an industry leader, improving brand recognition and credibility within the directional drilling market. Ultimately, the updated branding and digital presence supported REI’s efforts to attract new high-value clients and expand its competitive footprint. Closing Thoughts Through a strategic combination of logo redesign and website improvement, Dual Pixel successfully reinforced REI’s position in the directional drilling industry. The new visual identity and enhanced online presence not only boost REI’s market visibility but also reflect the company’s commitment to innovation and quality. 

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By Lawrence M • December 13, 2024
Dual Pixel teamed up with Built Bar to create an engaging motion graphics video that showcases the delicious flavors of their protein bars. The concept revolved around a dynamic tornado of vibrant ingredients—such as nuts, chocolate, and fruit—being swirled together and packed into a Built Bar. This creative approach aimed to visually highlight the product's appeal while capturing the attention of potential customers.

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