We had our work cut out for us and started the entire challenge with ideation of how the new brand would look and evoke energy and vitality. We decided to go with a rich yellow that complimented Terra-Glides sister company (Terra-Core) and we designed the logo with movement and simplicity in mind. The product itself is capable of moving "with" the athlete. We then moved onto designing and creating the kickstarter page that quickly exceeded expectations. We reach the funding goal in less than a week, which led Dual Pixel to the next step of creating