Dual Pixel Blog

Seven Reasons Why You Need An Online Store

Mckenzie Holder • July 28, 2020

Having your products on display shelves for everyone to see is a great way to show off your ideas. People can come to your store, take a look around, ask for help, and get the product that best suits them.

However, not everyone can come to the store. How are you going to reach them? Here are seven reasons why you should have an online store.

1. Practical

Not everyone can make it to your store and view your products. You may not always have the items they need at your location in stock. Having an online store allows for easier access as well as greater efficiency for your company.

Having an online store may also increase your sales and generate higher profits. While we are experiencing unprecedented times, many businesses had to close their doors and find new ways of reaching out. An online store will help you continue to provide quality products to your loyal customers even if they can’t come to you directly.

2. Always Open

Having an online store can increase your hours. It allows your customers to shop whenever and wherever they want, especially from the comforts of their own home. You aren’t going to lose sales on a shop that’s open 24/7.

Having an online shop will keep it convenient for your customers as they won’t have to wait for your store to be opened. It can also keep last-minute needs from becoming stressful with easy access to your products.

3. Grow Your Customers

SEO can come into play when creating an online store or shop. Anyone searching for a specific product may come across your store and find exactly what they need. Not only can this help you increase your profit margin, but it can also help you grow your demographic.

Increasing customers can help your overall business with its growth. You may be able to increase your products or create more options for your customers. Having more options can mean a larger demographic, a larger demographic can mean an increase in sales.

4. Increase Efficiency

In creating an online store, you have the ability to remove common issues that may occur at your physical location. Your customers can order what they want when they want and all you need to do it ship it to them.

You can also have the option for your customers to pick their item up at the store ensuring they are able to get what they need. This can help decrease your queue times as the customer has already paid online and can now pick up his/her purchase and leave feeling satisfied.

Having an online store can take pressure off of your employees. It may decrease the effort they need to put into sales as all your products and their information and features can be displayed on your website using imagery, text, and even video. This can help your employees become more productive in other areas that may require their attention.

5. Increase Brand Awareness

Increasing your customers can also increase your chances of being searched. Word of mouth, online reviews, and Google ratings are one of the many ways that customers search for high-quality products. The more traffic you can generate, the greater your chances of moving up to the top of the Google board may be.

Putting your products online allows anyone anywhere to see just what you have to offer. You can even grow your demographic from local to national. Increasing your brand awareness may increase customers, which may increase sales revenue.

6. Reduce Operation Costs

Having an online option for your customers can reduce costs for you and your company. It can remove a customer service aspect allowing for your financial needs to be better spent elsewhere.

Reducing customer service staff may reduce needed office space and other office-related costs. Online stores provide the convenience of having a customer payment transfer directly to you with the request for an item allowing you to simply provide them with a product.

7. Improve Company Image

Without an online store or website, your internet presence can be small. Creating a store can help your status grow from local, to statewide, to national, and maybe even beyond. An online store is also a great way to show off your brand image. It allows people to see how you operate, how you care for your quality product, and the efforts you put in to reach them. Online stores and shops are a great way to let your customers know that you are here for them and their needs.

Online websites and stores are a great way to let people know just how serious you are about your business. If you don’t have an online presence, it can make others take you less seriously and might compromise future sales.

Going online shows your dedication to your brand and how much effort and passion you have put into your company to ensure the best quality product. If you’re that serious about your own brand, it means you can be just as serious about your customers and future business opportunities.

Get Started

Want to create your own online store but aren’t sure how? Contact us and see what services we are able to offer you. We can help build your website and reach your customers. With our SEO experience and brand awareness, we can help you reach your full potential.

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Dual Pixel Designs, LLC BBB Business Review

Are you Ready for AI Search? The PIXL Web Platform is!

By Lawrence Magana • June 30, 2025

Dual Pixel Offers Exclusive llms.txt Upgrade for PIXL Websites to Boost AI Search Accuracy Dual Pixel, a leading design agency, is now offering an exclusive upgrade for websites built on its web platform, PIXL: the implementation of the llms.txt file. This new feature helps prepare your site for AI-powered search tools by providing clear, structured information designed specifically for Large Language Models (LLMs) like ChatGPT, Claude, and Perplexity. What is llms.txt and Why You Should Consider It llms.txt acts like a guide for AI tools, similar to how robots.txt helps search engines. It tells AI exactly what your website is about in clean, easy-to-read language. This means when AI tools look up your business, they will reference your actual content, not confusing or out-of-context code. How the Upgrade Works Upon request, Dual Pixel will enable the llms.txt feature on your PIXL-powered website. Once activated, every time you publish your site, PIXL will automatically generate an llms.txt file that includes: A list of your live URLs such as blog posts, products, categories, and pages in multiple languages Meta descriptions for each page (or meta titles if descriptions are missing) Only relevant content, excluding drafts and no-index pages This ensures your site provides AI tools with the most accurate and useful information available. Why This Upgrade Matters Most websites currently lack an llms.txt file, putting them at a disadvantage in the AI-driven internet landscape. With this upgrade, PIXL sites will be more likely to: Show accurate business information in AI responses Link directly to authentic site content Represent your brand professionally across AI platforms Want This Upgrade for Your Site? If you have a PIXL-powered website and want to add this important AI-friendly feature, contact Dual Pixel to request the llms.txt upgrade. Our schedule is filling up fast—get in touch today to ensure your site stays ahead of the curve. If you don’t have a PIXL website yet but want this service, now is the perfect time to start. Contact Lawrence Magana at [email protected] or call 801-793-7953 to learn more. About Dual Pixel Dual Pixel is a creative design agency focused on delivering innovative digital solutions through its PIXL platform. By offering upgrades like llms.txt integration, Dual Pixel helps clients future-proof their websites for emerging AI technologies. For more information or to request the upgrade, contact: Lawrence Magana [email protected] 801-793-7953

REI Drilling Logo and Website Redesign

By Kelsey Magana • May 30, 2025

Project Case Study: Dual Pixel & REI Logo Design and Website Enhancement Dual Pixel partnered with REI, a leading industrial directional drilling company, to develop a bold and distinctive logo design aimed at positioning REI as a major competitor in the energy and infrastructure sector. REI specializes in advanced directional drilling solutions critical to projects in oil and gas, utilities, and telecommunications. The project focused on creating a strong visual identity that reflects REI’s technical expertise, reliability, and leadership in this highly specialized industry. Achieving an industry impact Dual Pixel crafted a modern and impactful logo that visually communicates REI’s strength and innovation, helping the brand stand out among competitors. Alongside this, a more effective website was developed specifically for REI’s industrial clients, showcasing the company’s project portfolio, technological capabilities, and service excellence with clear navigation and a professional presentation. These efforts together established REI visually as an industry leader, improving brand recognition and credibility within the directional drilling market. Ultimately, the updated branding and digital presence supported REI’s efforts to attract new high-value clients and expand its competitive footprint. Closing Thoughts Through a strategic combination of logo redesign and website improvement, Dual Pixel successfully reinforced REI’s position in the directional drilling industry. The new visual identity and enhanced online presence not only boost REI’s market visibility but also reflect the company’s commitment to innovation and quality.

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By Lawrence M • December 13, 2024

Dual Pixel teamed up with Built Bar to create an engaging motion graphics video that showcases the delicious flavors of their protein bars. The concept revolved around a dynamic tornado of vibrant ingredients—such as nuts, chocolate, and fruit—being swirled together and packed into a Built Bar. This creative approach aimed to visually highlight the product's appeal while capturing the attention of potential customers.