Dual Pixel Blog

5 Ways To Increase Engagement

Mckenzie Holder • July 15, 2020

Have you noticed a decline in your page views? Are visitors spending less time on your site? Wondering what you can do to find a solution? Look no further. We have compiled a list of tips to help you get your engagement up again. Whether you need to increase your internal linking or boost your page loading time, here are five tips on how to increase your engagement. 


1 Boost Internal Linking 


Internal linking is a great way to help new viewers stay on your website as well as navigate to less easily accessible pages. In this way, you can generate a high page view rate and decrease the bounce rate. 


When you apply internal linking, it should be specific and relevant to the topic it is linking from. If you have built up your content enough to have a pillar page (often seen as “the ultimate guide”) and smaller pages in relation to it, it is best to have the pillar page link to your smaller topics and the smaller topic back to your pillar. The more connected you can be, the greater your chances of a higher engagement increase. 


Make sure your links go somewhere new, such as pages not easily accessible from the home page. This can help viewers come to areas of the sight that may hold even more relevant information for them and assist them further. 


2 Find Your Writing Style


Discovering your unique way of writing can help set you apart and clue newcomers into your personal style. Depending on how you write, fun and quippy or professional and serious can show people the type of business you are. 


Find your writing style and the best way to display what kind of tone you would like to portray. Once you decided on your writing style, stick to it. 


Having a consistent tone can help you build up trust with your audience. Find the tone to fit your product. If you’re are a business-related business, a more formal tone could best suit your needs. If you’re more of a fun information site like Buzzfeed, quirkiness can play to your strengths.


3 Know Your Audience


Seeing your engagement decrease is never fun. Take the time to see what your audience enjoys most and why they like it. Research the kind of questions your audience is often asking. What kind of solutions are they looking for? 


Take time to look at your old content and see if it is still accurate and up to date. You may need to update your information to better fit the needs of your audience in order to offer the best solution. 


Study how people interact with your site. Are there areas where they get confused? Are there roadblocks making their navigation difficult? Once you find these problem areas, find the best way to work with your audience to make the experience more user friendly. 


Talk to your audience. Live chats can help you find the areas where people are having issues. If they can’t find what they’re looking for, often they will let you know. Together you can create the best solution. 


Once you understand the information your audience is in need of, you can better optimize your content creation to match their needs. 


4 Add A Search Box


Have you ever visited a website and struggled to find what you were looking for? It can be even harder with no definitive search box. Your viewers can get frustrated if what they need is not easily accessible. They may leave your site in search of quicker and easier options. 


Help your audience find exactly what they need by adding a search box to your site. Make it easy to find and highly visible but keep it simple. Sometimes your audience knows exactly what they need and a quick simple search can get them there faster. 


Adding auto-suggestions to your search bar can also increase engagement by letting them know what other similar topics you have they may be interested in. 


5 Reduce Page Load Time


Ever experience a slow loading page? Most people don’t have the patience and often leave for a faster site. Take a look at your site and see how fast your pages are loading. If they’re running a little slow, it’s time to upgrade to better loading times. 


Do your best to get your load time to one to two seconds. Any longer and 40% of visitors might leave your site if the page doesn’t load within a three-second margin. The faster your load time, the higher your engagement can be. 


Contact Us


Need help getting started? Contact us and find out what we can do to help you get off to a new start. Need more than engagement optimization? Check out our services and see how we can help you gain a better website. 

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Are you Ready for AI Search? The PIXL Web Platform is!

By Lawrence Magana • June 30, 2025
Dual Pixel Offers Exclusive llms.txt Upgrade for PIXL Websites to Boost AI Search Accuracy Dual Pixel, a leading design agency, is now offering an exclusive upgrade for websites built on its web platform, PIXL: the implementation of the llms.txt file. This new feature helps prepare your site for AI-powered search tools by providing clear, structured information designed specifically for Large Language Models (LLMs) like ChatGPT, Claude, and Perplexity. What is llms.txt and Why You Should Consider It llms.txt acts like a guide for AI tools, similar to how robots.txt helps search engines. It tells AI exactly what your website is about in clean, easy-to-read language. This means when AI tools look up your business, they will reference your actual content, not confusing or out-of-context code. How the Upgrade Works Upon request, Dual Pixel will enable the llms.txt feature on your PIXL-powered website. Once activated, every time you publish your site, PIXL will automatically generate an llms.txt file that includes: A list of your live URLs such as blog posts, products, categories, and pages in multiple languages Meta descriptions for each page (or meta titles if descriptions are missing) Only relevant content, excluding drafts and no-index pages This ensures your site provides AI tools with the most accurate and useful information available. Why This Upgrade Matters Most websites currently lack an llms.txt file, putting them at a disadvantage in the AI-driven internet landscape. With this upgrade, PIXL sites will be more likely to: Show accurate business information in AI responses Link directly to authentic site content Represent your brand professionally across AI platforms Want This Upgrade for Your Site? If you have a PIXL-powered website and want to add this important AI-friendly feature, contact Dual Pixel to request the llms.txt upgrade. Our schedule is filling up fast—get in touch today to ensure your site stays ahead of the curve. If you don’t have a PIXL website yet but want this service, now is the perfect time to start. Contact Lawrence Magana at [email protected] or call 801-793-7953 to learn more. About Dual Pixel Dual Pixel is a creative design agency focused on delivering innovative digital solutions through its PIXL platform. By offering upgrades like llms.txt integration, Dual Pixel helps clients future-proof their websites for emerging AI technologies. For more information or to request the upgrade, contact: Lawrence Magana [email protected] 801-793-7953

REI Drilling Logo and Website Redesign

By Kelsey Magana • May 30, 2025
Project Case Study: Dual Pixel & REI Logo Design and Website Enhancement Dual Pixel partnered with REI, a leading industrial directional drilling company, to develop a bold and distinctive logo design aimed at positioning REI as a major competitor in the energy and infrastructure sector. REI specializes in advanced directional drilling solutions critical to projects in oil and gas, utilities, and telecommunications. The project focused on creating a strong visual identity that reflects REI’s technical expertise, reliability, and leadership in this highly specialized industry. Achieving an industry impact Dual Pixel crafted a modern and impactful logo that visually communicates REI’s strength and innovation, helping the brand stand out among competitors. Alongside this, a more effective website was developed specifically for REI’s industrial clients, showcasing the company’s project portfolio, technological capabilities, and service excellence with clear navigation and a professional presentation. These efforts together established REI visually as an industry leader, improving brand recognition and credibility within the directional drilling market. Ultimately, the updated branding and digital presence supported REI’s efforts to attract new high-value clients and expand its competitive footprint. Closing Thoughts Through a strategic combination of logo redesign and website improvement, Dual Pixel successfully reinforced REI’s position in the directional drilling industry. The new visual identity and enhanced online presence not only boost REI’s market visibility but also reflect the company’s commitment to innovation and quality. 

Built Bar + Dual Pixel a tornado of genius on the big screen.

By Lawrence M • December 13, 2024
Dual Pixel teamed up with Built Bar to create an engaging motion graphics video that showcases the delicious flavors of their protein bars. The concept revolved around a dynamic tornado of vibrant ingredients—such as nuts, chocolate, and fruit—being swirled together and packed into a Built Bar. This creative approach aimed to visually highlight the product's appeal while capturing the attention of potential customers.

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