SEO Tips for New Businesses

mckenziealisonholder • June 22, 2020

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Starting up a new business? Not quite sure how to get your name out there? Wondering how to get to the top of the Google preferred page? Look no further. Here are some tips to help you get your SEO status to the next level. 


What is SEO?


First, what is SEO? SEO stands for Search Engine Optimization. But what does that mean? Search Engine Optimization means that Google will scan your website and see if a google search can be fulfilled by your content. If you have well-written content with certain key phrases, Google may suggest your company’s site as a viable option for a possible customer.    Sounds simple enough right? However, there may be thousands of companies who do what you do, and they’re all fighting to be at the top of a google search. How do you get ahead of the herd? How are you going to break out and prove that you are the ideal option? 

Buyer Persona


The first thing to do is find out exactly who your audience is. Who are you trying to reach? Know your buyer and understand the “buyer persona”. Everyone has a story; understanding that story can help you have a better SEO standing.    Let’s say you are starting a computer repair business. Some google searches  a buyer might use are:  
  • Computer repair near me
  • Where can I get my computer fixed?
  • My computer is overheating, where can I go?
  • How can I fix my computer?
  Understanding the types of searches that your potential customers may be using is key to creating a site or blog post that can fulfill their search. If you are able to provide good data quickly and easily, they are likely to be satisfied and converted into a sale. 

Google Analytics


Now that you have an idea about the kinds of searches or solutions your “buyer persona” may be looking for, it’s important to find out which search phrases you should optimize for. With Google Analytics, Google has provided free options to view the analytics of any given topic. In this way, you can determine which are popular and which ones are not often used. Then decide if you want to cater to popular searches or smaller more specific demographics.   Google Analytics offers many tools to track how people are searching for data. All you need to do is figure out which solution works best to connect your company with potential customers.

Writing SEO


SEO is something that evolves and changes with each coming year. New ideas and methods are introduced and SEO is constantly adapting to how Google or Bing updates their web crawlers. The trick with writing SEO is to be natural.    Key phrases and keywords are great ways to let readers know what your content is about; however, do your best to have them occur organically, Keywords and phrases are much like the salt of a content piece. They enhance the flavor. But too much will change the flavor to bitterness and your readers and potential customers can be turned off by the “spammy” feel of your content.    If the web crawler (the program that scans all websites and records their information) decides that you have spammed a specific keyword or phrase, it may not see your site as a viable option. You can even get penalized for stuffing your page full of keywords, further lessening the chance to connect with customers.    Keep in mind, the goal is to draw in your “buyer persona” with optimized data for a specific google search. Blog or website content should read naturally while informing customers what solutions you provide and satisfying the specific details of their search.

Linking


After you have written your piece, it is important that you provide social media links. Social media can play a large part in getting traffic to your new content. Whether you post on Twitter, Facebook, or Instagram, it is important to keep your audience engaged. Providing links to that new content helps generate more traffic.   It is also important to build up your internal linking (this is when customers can link to other content on your website). This keeps newcomers on your site instead of pushing them to someone else’s website. If you mention a product or service, or other information that is also somewhere else on your website, link to it. The more connected your site is, the better it is for your audience to find their answers.   

Aim For The Snippet


Have you ever searched for something on Google and it provided you with an immediate answer in a text box without you having to click on a single link? That is the featured snippet. Within that snippet, is a link to the site that provided the solution to your problem.    The better data provided for a specific search, the better your Google rank. Take a look at what snippets are featured when you search your “buyer persona” questions. This can give you an idea of what to aim for when you are optimizing your SEO.    The goal is to have a website with the best data. Creating well-written snippet content can push a website into that number one spot on Google and reach the most customers. 

Get Started With Us


Looking for help to get your name out there? Take advantage of Dual Pixel’s unique designs and digital marketing. Contact Dual Pixel to take your website, and business, to the next level of success or check out our services page to see Dual Pixel’s amazing resources.



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