Dual Pixel Blog

Lawsuit Trends - ADA-related Lawsuits on Businesses

Lawrence M • March 11, 2024

In recent years, the legal landscape has witnessed a surge in the number of ADA-related lawsuits and demand letters, particularly focusing on web accessibility. This shift has put numerous businesses under scrutiny, with hundreds of thousands receiving demand letters annually. Surprisingly, only a small percentage of these cases end up in trials, as most are settled beforehand. The year 2022 saw a record-breaking 3,250 ADA web accessibility lawsuits filed, shedding light on the pressing need for businesses to ensure their websites comply with ADA regulations.


To put this into perspective, it is estimated that over 100,000 business owners received demand letters in 2022 alone for failing to provide accessible websites. The trend is concerning, with an average annual increase of 13% in web accessibility-related lawsuits since 2019. The consequences of non-compliance can be severe, with fines reaching up to $150,000 for ADA violations. Moreover, the average settlement for an ADA website lawsuit typically falls between $20,000 and $50,000.


Businesses must stay vigilant and prioritize web accessibility to avoid costly legal repercussions. Ensuring that websites are accessible to all users.


In response to this growing concern, Dual Pixel has partnered with ADA solutions experts at Accessibe to offer a comprehensive solution at a reasonable cost. If your business has received an ADA violation letter and Dual Pixel is your trusted web team, reach out to us today. Together, we can work to prevent further violations, enhance accessibility on your website, and mitigate any potential legal issues down the road. Stay proactive and make web accessibility a top priority for your business's online presence.


Remember, accessibility benefits everyone, and by taking proactive steps today, you can create a more inclusive digital environment for all users..

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REI Drilling Logo and Website Redesign

By Kelsey Magana • May 30, 2025
Project Case Study: Dual Pixel & REI Logo Design and Website Enhancement Dual Pixel partnered with REI, a leading industrial directional drilling company, to develop a bold and distinctive logo design aimed at positioning REI as a major competitor in the energy and infrastructure sector. REI specializes in advanced directional drilling solutions critical to projects in oil and gas, utilities, and telecommunications. The project focused on creating a strong visual identity that reflects REI’s technical expertise, reliability, and leadership in this highly specialized industry. Achieving an industry impact Dual Pixel crafted a modern and impactful logo that visually communicates REI’s strength and innovation, helping the brand stand out among competitors. Alongside this, a more effective website was developed specifically for REI’s industrial clients, showcasing the company’s project portfolio, technological capabilities, and service excellence with clear navigation and a professional presentation. These efforts together established REI visually as an industry leader, improving brand recognition and credibility within the directional drilling market. Ultimately, the updated branding and digital presence supported REI’s efforts to attract new high-value clients and expand its competitive footprint. Closing Thoughts Through a strategic combination of logo redesign and website improvement, Dual Pixel successfully reinforced REI’s position in the directional drilling industry. The new visual identity and enhanced online presence not only boost REI’s market visibility but also reflect the company’s commitment to innovation and quality. 

Built Bar + Dual Pixel a tornado of genius on the big screen.

By Lawrence M • December 13, 2024
Dual Pixel teamed up with Built Bar to create an engaging motion graphics video that showcases the delicious flavors of their protein bars. The concept revolved around a dynamic tornado of vibrant ingredients—such as nuts, chocolate, and fruit—being swirled together and packed into a Built Bar. This creative approach aimed to visually highlight the product's appeal while capturing the attention of potential customers.

Chase Marketing + Built Bar + Dual Pixel and match made for the big screen

By Lawrence M • December 11, 2024
Dual Pixel's video team collaborated with Built Bar, a local Utah company renowned for its innovative protein bars. Our task was to create an engaging motion graphics animation that effectively communicates the unique selling point of Built Bar's products: the use of REAL Cookie Dough.

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