Dual Pixel Designs Blog

Are you Ready for AI Search? The PIXL Web Platform is!

Mon, 30 Jun 2025 15:58:00 GMT

Dual Pixel Offers Exclusive llms.txt Upgrade for PIXL Websites to Boost AI Search Accuracy

Dual Pixel, a leading design agency, is now offering an exclusive upgrade for websites built on its web platform, PIXL: the implementation of the llms.txt file. This new feature helps prepare your site for AI-powered search tools by providing clear, structured information designed specifically for Large Language Models (LLMs) like ChatGPT, Claude, and Perplexity.

What is llms.txt and Why You Should Consider It

llms.txt acts like a guide for AI tools, similar to how robots.txt helps search engines. It tells AI exactly what your website is about in clean, easy-to-read language. This means when AI tools look up your business, they will reference your actual content, not confusing or out-of-context code.

How the Upgrade Works

Upon request, Dual Pixel will enable the llms.txt feature on your PIXL-powered website. Once activated, every time you publish your site, PIXL will automatically generate an llms.txt file that includes:

A list of your live URLs such as blog posts, products, categories, and pages in multiple languages
Meta descriptions for each page (or meta titles if descriptions are missing)
Only relevant content, excluding drafts and no-index pages

This ensures your site provides AI tools with the most accurate and useful information available.

Why This Upgrade Matters

Most websites currently lack an llms.txt file, putting them at a disadvantage in the AI-driven internet landscape. With this upgrade, PIXL sites will be more likely to:

Show accurate business information in AI responses
Link directly to authentic site content
Represent your brand professionally across AI platforms

Want This Upgrade for Your Site?

If you have a PIXL-powered website and want to add this important AI-friendly feature, contact Dual Pixel to request the llms.txt upgrade.

Our schedule is filling up fast—get in touch today to ensure your site stays ahead of the curve.

If you don’t have a PIXL website yet but want this service, now is the perfect time to start. Contact Lawrence Magana at requests@dualpixeldesigns.com or call 801-793-7953 to learn more.

About Dual Pixel

Dual Pixel is a creative design agency focused on delivering innovative digital solutions through its PIXL platform. By offering upgrades like llms.txt integration, Dual Pixel helps clients future-proof their websites for emerging AI technologies.

For more information or to request the upgrade, contact:
Lawrence Magana
requests@dualpixeldesigns.com
801-793-7953

REI Drilling Logo and Website Redesign

Fri, 30 May 2025 14:39:00 GMT

Project Case Study: Dual Pixel & REI Logo Design and Website Enhancement

Dual Pixel partnered with REI, a leading industrial directional drilling company, to develop a bold and distinctive logo design aimed at positioning REI as a major competitor in the energy and infrastructure sector. REI specializes in advanced directional drilling solutions critical to projects in oil and gas, utilities, and telecommunications. The project focused on creating a strong visual identity that reflects REI’s technical expertise, reliability, and leadership in this highly specialized industry.

Achieving an industry impact

Dual Pixel crafted a modern and impactful logo that visually communicates REI’s strength and innovation, helping the brand stand out among competitors. Alongside this, a more effective website was developed specifically for REI’s industrial clients, showcasing the company’s project portfolio, technological capabilities, and service excellence with clear navigation and a professional presentation. These efforts together established REI visually as an industry leader, improving brand recognition and credibility within the directional drilling market. Ultimately, the updated branding and digital presence supported REI’s efforts to attract new high-value clients and expand its competitive footprint.

Closing Thoughts

Through a strategic combination of logo redesign and website improvement, Dual Pixel successfully reinforced REI’s position in the directional drilling industry. The new visual identity and enhanced online presence not only boost REI’s market visibility but also reflect the company’s commitment to innovation and quality.

Built Bar + Dual Pixel a tornado of genius on the big screen.

Fri, 13 Dec 2024 16:30:00 GMT

A Blast from the past

Dual Pixel teamed up with Built Bar to create an engaging motion graphics video that showcases the delicious flavors of their protein bars. The concept revolved around a dynamic tornado of vibrant ingredients—such as nuts, chocolate, and fruit—being swirled together and packed into a Built Bar. This creative approach aimed to visually highlight the product's appeal while capturing the attention of potential customers.
The production process began with detailed storyboarding to outline the flow of the video. Our team utilized 2D animation techniques to bring the ingredients to life, ensuring that the bright colors and smooth transitions made the visuals both striking and appealing. To further enhance the viewer experience, we incorporated an upbeat soundtrack along with sound effects that complemented the animations, adding depth and energy to the final piece.
The completed video successfully captured the essence of Built Bar’s brand and drew an overwhelmingly positive response from viewers. The eye-catching visuals led to increased engagement on Built Bar's social media platforms, generating significant views and interactions. This project highlighted the effectiveness of motion graphics in elevating a brand's message, and Dual Pixel is proud to have contributed to Built Bar’s marketing success.

Chase Marketing + Built Bar + Dual Pixel and match made for the big screen

Wed, 11 Dec 2024 22:18:00 GMT

A Blast from the past

Dual Pixel's video team collaborated with Built Bar, a local Utah company renowned for its innovative protein bars. Our task was to create an engaging motion graphics animation that effectively communicates the unique selling point of Built Bar's products: the use of REAL Cookie Dough.
The animation features a whimsical yeti who, after attempting to take a bite of a Built Bar, humorously disappears, leaving only the delicious cookie dough bar behind. This clever narrative emphasizes that while mythical creatures like yetis may not be real, the quality ingredients in Built Bar's offerings certainly are. Our goal was to craft a beautiful and memorable video that captures the essence of Built Bar's commitment to using authentic ingredients while resonating with their target audience.

STADLER'S Winning Proposal with UTA TRAX of Salt Lake City

Wed, 11 Dec 2024 21:35:00 GMT

In a highly competitive bidding environment, the ability to present proposals effectively is crucial for success. Dual Pixel collaborated with STADLER to design a Premium Proposal Box specifically for the Utah Transit Authority's TRAX organization. This innovative solution allowed STADLER to showcase their proposal in a compelling manner, making it stand out among numerous submissions.
The primary objective was to create a proposal box that not only highlighted STADLER’s strengths but also facilitated a seamless evaluation process for UTA. By leveraging Dual Pixel's expertise in design and presentation, STADLER was able to enhance their proposal's visibility and appeal.
The result of this partnership was remarkable: UTA selected STADLER's proposal box from a multitude of options, leading to STADLER being awarded a significant contract worth $127,000,000. This case study examines the strategic development of the Premium Proposal Box, the collaborative efforts between Dual Pixel and STADLER, and the impactful outcome of securing the contract with UTA.
Read More From UTA's official website Read More From KSL website

Bijump Into Gaming - Logo and Brand Design

Fri, 11 Oct 2024 17:04:00 GMT

Introduction

BitJump Games is a dynamic retail and eCommerce business dedicated to providing a wide range of used and refurbished video games, consoles, and accessories. Their focus on nostalgia and community engagement sets them apart in the competitive gaming market.

When BitJump Games sought to enhance their brand identity, they turned to Dual Pixel for a logo design that would resonate with gamers and serve as a visual centerpiece for their new brick-and-mortar storefront. The goal was to create a logo that encapsulated the essence of their brand while appealing to their target audience—gamers aged 25 to 45, typically male.

Achieving a Logo that Speaks to Gamers

The design process began with understanding BitJump Games’ vision. The desired logo needed to convey modernity, nostalgia, fun, and authenticity, all while remaining versatile for various applications, including storefront signage and merchandise like shirts and hats.

Dual Pixel explored various design concepts that aligned with these themes. The color palette leaned towards shades of orange, reminiscent of classic gaming brands while maintaining a fresh, modern look. The typography choices focused on a blend of modern and retro styles, ensuring that the logo would evoke memories of classic gaming without being overly literal.

To strike the right balance, the team considered enhancing BitJump's original logo while also brainstorming new ideas that could resonate with both current gamers and those nostalgic for the past. The final design was kept simple yet impactful, allowing it to shine on a storefront sign while remaining adaptable for smaller merchandise applications. This thoughtful approach ensured that BitJump Games would have a logo that truly represented their brand identity and connected with their audience.

Closing Thoughts

Through this project, Dual Pixel successfully helped BitJump Games create a memorable and effective brand identity that not only appeals to their target audience but also enhances their visibility in both online and physical retail spaces.

North Idaho Regenerative Services - Brand Design

Fri, 11 Oct 2024 17:04:00 GMT

Another success for the NIRM team!

Ksense Tech - New Client Announcement

Fri, 10 May 2024 18:56:00 GMT

Who is Ksense Tech?

Ksense Tech offers Sales Dashboard Applications designed to empower sales teams with data-driven insights. Their interactive dashboard applications enable users to monitor performance metrics, track sales trends, and optimize strategies in real-time. By utilizing these powerful applications, businesses can drive sales growth and make informed decisions based on accurate and up-to-date information.

The Dual Pixel Solution

Dual Pixel collaborated with Ksense Tech to create a video that simplifies and explains the functionalities of their Sales Dashboard Applications. Through engaging visuals and clear explanations, Dual Pixel's video aims to make it easier for customers to understand how Ksense Tech's solutions can benefit their sales teams and overall business operations.

New Client Intro - STADLER

Fri, 22 Mar 2024 20:03:00 GMT

We are thrilled to showcase the latest project by Dual Pixel, a custom print proposal designed exclusively for the renowned train building company STADLER. This unique proposal package is a true masterpiece, combining innovation, creativity, and brand recognition in one stunning design.

The Design Concept

The heart of this project lies in the meticulous attention to detail and the seamless integration of STADLER's branded color scheme. The custom printed box serves as the centerpiece, exuding elegance and professionalism. The custom-designed binders and tabs not only enhance organization but also elevate the overall aesthetic appeal.

Unveiling Innovation

One of the standout features of this proposal is the inclusion of a custom-designed USB drive. This modern touch not only adds a practical aspect to the package but also reflects STADLER's commitment to innovation and technology.

Maximum Recognition

The Stadler Proposal package is not just a proposal; it is a statement. It is designed to captivate, impress, and leave a lasting impression. Every element has been carefully crafted to ensure maximum recognition for STADLER while seamlessly incorporating the brand of the La Metro team.

Conclusion

In conclusion, the custom print proposal designed by Dual Pixel for STADLER is a true testament to creativity, innovation, and branding expertise. It embodies the essence of both companies while setting a new standard for proposal design in the industry.

Stay tuned for more updates on this exciting collaboration between Dual Pixel and STADLER!

Lawsuit Trends - ADA-related Lawsuits on Businesses

Mon, 11 Mar 2024 19:15:00 GMT

In recent years, the legal landscape has witnessed a surge in the number of ADA-related lawsuits and demand letters, particularly focusing on web accessibility. This shift has put numerous businesses under scrutiny, with hundreds of thousands receiving demand letters annually. Surprisingly, only a small percentage of these cases end up in trials, as most are settled beforehand. The year 2022 saw a record-breaking 3,250 ADA web accessibility lawsuits filed, shedding light on the pressing need for businesses to ensure their websites comply with ADA regulations.

To put this into perspective, it is estimated that over 100,000 business owners received demand letters in 2022 alone for failing to provide accessible websites. The trend is concerning, with an average annual increase of 13% in web accessibility-related lawsuits since 2019. The consequences of non-compliance can be severe, with fines reaching up to $150,000 for ADA violations. Moreover, the average settlement for an ADA website lawsuit typically falls between $20,000 and $50,000.

Businesses must stay vigilant and prioritize web accessibility to avoid costly legal repercussions. Ensuring that websites are accessible to all users.

In response to this growing concern, Dual Pixel has partnered with ADA solutions experts at Accessibe to offer a comprehensive solution at a reasonable cost. If your business has received an ADA violation letter and Dual Pixel is your trusted web team, reach out to us today. Together, we can work to prevent further violations, enhance accessibility on your website, and mitigate any potential legal issues down the road. Stay proactive and make web accessibility a top priority for your business's online presence.

Remember, accessibility benefits everyone, and by taking proactive steps today, you can create a more inclusive digital environment for all users..

Pure Dental Logo Design | Client Update

Mon, 16 Oct 2023 19:54:00 GMT

Creating a Visually Clean and Professional Logo for Pure Dental

In today’s competitive world, it is crucial for businesses to have a strong brand identity that sets them apart from their competitors. One key element of a brand’s identity is its logo design, which plays a significant role in conveying the business’s values, professionalism, and uniqueness. Dual Pixel had the privilege of working on a logo design project for Pure Dental, a dental office that aimed to establish itself as a professional, clean, and friendly dental practice.

Understanding Pure Dental’s Vision

When Dual Pixel embarked on the logo design project for Pure Dental, the first step was to understand the client’s vision and objectives. Pure Dental sought to create a logo that would quickly communicate their commitment to professionalism, cleanliness, and hygiene. They wanted a design that would differentiate them from other basic dental offices.

Crafting a Clean and Professional Logo

Dual Pixel’s team of talented designers began the creative process by brainstorming ideas and concepts that aligned with Pure Dental’s vision. They focused on incorporating elements that would visually communicate cleanliness, professionalism, and uniqueness.

After several iterations and careful consideration, Dual Pixel presented Pure Dental with a logo design that perfectly captured their desired attributes. The logo featured clean lines, a minimalist color palette, and a unique symbol that represented dental hygiene. The typography was carefully chosen to convey a sense of professionalism and trust.

The Impact of Dual Pixel’s Work

The visually clean and professional logo design created by Dual Pixel had a profound impact on Pure Dental. Here are some of the key impacts:

Establishing Professionalism: The logo design instantly conveyed Pure Dental’s commitment to professionalism, making it stand out among other dental offices.
Communicating Cleanliness: The design elements used in the logo effectively communicated Pure Dental’s emphasis on cleanliness and hygiene, reassuring customers of their commitment to maintaining a sanitary environment.
Creating Uniqueness: By crafting a unique symbol in the logo design, Dual Pixel successfully differentiated Pure Dental from other basic dental offices, helping them establish a distinct brand identity.

Conclusion

A well-designed logo is an essential component of any business’s brand identity. For Pure Dental, Dual Pixel’s expertise in logo design resulted in a visually clean and professional logo that effectively communicated the dental office’s commitment to professionalism, cleanliness, and uniqueness. With this new logo, Pure Dental is well-positioned to attract customers who are seeking a reputable and sanitary dental practice.

New Client Update - Farm Stand | Hand Drawn Logos separate you from the crowd.

Thu, 12 Oct 2023 16:30:00 GMT

DUAL PIXEL CREATES A FRESH AND HOMETOWN LOGO FOR FARM STAND

When it comes to design, capturing the essence of a brand is crucial. Dual Pixel, a renowned design agency, recently took on an exciting project for Farm Stand, a local provider of fresh food. The challenge was to create a hand-drawn logo that instantly conveyed the message of freshness and set Farm Stand apart from amateur competitors. The main impact of Dual Pixel’s work was evident in the amazing looking logo they designed for Farm Stand. The logo perfectly embodies the spirit of a hometown market, creating a sense of warmth and familiarity. It cleverly incorporates elements that directly relate to the farm-fresh concept, ensuring that customers instantly recognize the quality and authenticity Farm Stand offers. By opting for a hand-drawn design, Dual Pixel successfully avoids the generic and impersonal look commonly associated with amateur designs. The logo stands out from the crowd, leaving a lasting impression on potential customers. Its unique and charming design not only distinguishes Farm Stand from its competitors but also captures the attention of anyone who comes across it. With this new logo, Farm Stand can confidently showcase its commitment to providing fresh, locally sourced food. The design effectively communicates the brand’s values and helps build trust among customers. It serves as a visual representation of what sets Farm Stand apart from others in the industry. Dual Pixel’s work on this project demonstrates their ability to translate a client’s vision into a compelling design. Their attention to detail and understanding of the market resulted in a logo that truly reflects Farm Stand’s identity and creates an emotional connection with its target audience. In conclusion, Dual Pixel’s collaboration with Farm Stand has resulted in an amazing logo that captures the essence of freshness and hometown charm. The design effectively sets Farm Stand apart from amateurs in the industry, creating a strong brand identity that resonates with customers. With this new logo, Farm Stand is well-positioned to attract and retain loyal customers who appreciate the value of fresh food.

New Client UPDATE! - Sonique

Thu, 12 Oct 2023 16:23:00 GMT

Sonique Logo Design

At Dual Pixel, we believe that a strong logo design can encapsulate the essence of a brand and leave a lasting impression on its audience. Recently, we had the pleasure of working with Sonique, a revolutionary company in the field of weight loss devices. Our task was to create a logo that would accurately represent the dynamic results achieved through their innovative product.

To capture the energy and vibrancy of Sonique’s weight loss device, we carefully selected a palette of vibrant and active colors. These hues not only convey a sense of vitality and motion but also evoke a feeling of optimism and progress. By incorporating these colors into the logo, we aimed to visually emphasize the positive transformation that Sonique brings to its users.

The logo design we created for Sonique is a testament to our commitment to delivering visually appealing and impactful results. The sleek and modern typography chosen complements the overall design, further enhancing the brand’s identity. Our goal was to create a logo that would resonate with Sonique’s target audience and communicate their core message effectively.

We are thrilled with the outcome of this collaboration with Sonique and are excited about the future possibilities it holds. As we continue our partnership, we look forward to working on web and photography projects that will further enhance Sonique’s online presence and visually showcase their remarkable products.

In conclusion, the logo design crafted by Dual Pixel for Sonique perfectly captures the essence of their weight loss device. Through our use of vibrant and active colors, we have successfully represented the transformative results that Sonique offers. We are honored to have worked with Sonique on this project and eagerly anticipate future collaborations that will bring their vision to life in captivating ways.

5 Alternatives to Adobe Illustrator

Tue, 21 Mar 2023 18:47:00 GMT

For any professional designer, Adobe Illustrator has long been a go-to tool for creating stunning visuals. But while its incredible set of features and functionality can be invaluable to artistic professionals, there are other powerful tools that offer great alternatives

5 Powerful Alternatives to Adobe Illustrator for Professional Designers

-

For any professional designer, Adobe Illustrator has long been a go-to tool for creating stunning visuals. But while its incredible set of features and functionality can be invaluable to artistic professionals, there are other powerful tools that offer great alternatives. From cost effective options with royalty free assets to comprehensive package deals, there is a wide selection of programs available designed specifically for the needs of discerning creatives. This article explores five powerful alternatives to Adobe Illustrator for professional designers, looking at their benefits and drawbacks in detail so you can decide which one will work best for your projects.

Inkscape: Open Source Vector Graphics Editor

Inkscape is a powerful, open source vector graphics editor that can provide professional designers with a great alternative to Adobe Illustrator. With fully customizable features and robust vector illustration capabilities, Inkscape allows professionals to create stunning artwork in short order. From logo design and icons to complex illustrations, Inkscape has the tools necessary for creating whatever visuals you'll need for your projects. And best of all, it's completely free for everyone!
In addition to being an inexpensive option compared to Adobe Illustrator, Inkscape also comes with royalty free assets such as fonts and images. This makes it particularly useful for those working on print mediums or other branding projects where consistent visuals are essential. It also has some excellent compatibility options – helping move files between programs like CorelDRAW and even Adobe Photoshop without difficulty. Additionally, if any users encounter an issue while using this program they can easily reach out on dedicated channels such as the official forum or chatroom which have help pages tailored specifically towards beginners getting used to the software’s many features and functions

Affinity Designer: Professional Graphic Design Software

(Our Choice for SURE!)

Affinity Designer is an increasingly popular alternative to Adobe Illustrator for professional designers. Not only does this powerful vector graphic design software provide a range of features and functions comparable to those found in its competitors, but it also presents many advantages exclusive to itself. Firstly, the application works on both Mac OS X and Windows platforms, meaning that cross platform professionals can easily switch between the two without having to purchase multiple applications or toolsets. Additionally, Affinity Designer offers a more cost efficient solution than other programs with a one-time licence fee rather than expensive monthly subscriptions. Furthermore, users are given access to Style Libraries containing large collections of high quality royalty free assets which can be used to create stunning visuals quickly and easily. This means that designers have everything they need at their fingertips from typography and brushes through to textures and illustrations. Altogether these benefits make Affinity Designer one of the most comprehensive packages available today as well as being great value for money.

Sketch: Professional Vector Design Tool

Sketch is a professional vector design tool for creative professionals. Originally released in 2009, Sketch has grown to become one of the most popular tools for digital designers and artists alike. While it is highly focused on designs for mobile devices and websites, Sketch also allows users to create screen mockups, icons, logos, text art and more with ease. Its innovative features include symbols that allow users to create templates used across multiple documents; responsive resizing so objects can shift their position on the page based on changes made in other pieces of the work; an integration with macOS technologies such as those in Core Graphics Framework (CGFX) and Core Animation Framework(CAF); and a ‘magic wand’ option that gives precise control over gradients or colors applied to shapes within each document. All these features make Sketch one of the best options if you are looking to create great visuals quickly with any budget or time constraints.

Gravit Designer: All-in-One Design Platform

Gravit Designer is a powerful all-in-one design platform that provides professional designers with vast functionality and features in an easy-to-use package. This multi-platform software allows users to access their work from anywhere, regardless of whether they use the MacOS app or web editor version. For those who require an efficient workflow, Gravit Designer offers a collaborative team workspace complete with version control and project management tools along with asset hosting.
The innovative design requirements don't stop there; users can utilize precise vector illustration tools as well as professional typography options for truly impactful projects. Other special aspects include a color picker feature, raster painting capabilities as well as integration with various services such as Dropbox, Cloudinary and Captricity for upscaling graphics without compromising quality. With its ease of use and versatile offerings tied together by a sleek user interface which caters to both newbies and experienced artists alike - it is no wonder why Gravit Designer remains one popular Adobe Illustrator alternative for professionals .

CorelDRAW: Comprehensive Vector Graphics Package

CorelDRAW is a comprehensive vector graphic package designed for digital designers, creatives and illustrators looking for an effective way to create complex designs. It offers a suite of advanced tools to simplify difficult tasks, boasting some of the same features that Adobe Illustrator has become famous for. Users can combine text, fonts and art into dynamic artwork with precision control over color blends, transparency effects and more. With extensive image editing capabilities they also have command of objects on every layer —thus helping them keep up with projects requiring diverse design aspects from logos and brochures to business cards or web graphics.
The suite makes it easier than ever to add layers allowing users quickly navigate multiple components as sketches morph into well-crafted works of art in real time. CorelDraw’s cloud-based site boasts articles containing tutorials, tips & tricks providing plenty of step-by-step instructions covering their expansive range of products making it easy for professionals novices alike take advantage of its powerful functionality seamlessly fulfill demanding client requests efficiently while maintaining quality control standards working fluidly between devices–allowing on the go mobile usage when needed creating incredible visuals wherever work needs be done!

Do you look for the Better Business Bureau Badge?

Wed, 21 Dec 2022 20:23:00 GMT

The Better Business Bureau is a nonprofit that has been around since 1912. They have helped make buying and selling more honest, fair and understandable. They have become a go-to source for many when it comes to identifying reputable businesses.
While the Better Business Bureau is by no means the holy grail of safe online transactions, they are an outstanding resource. Their content goes beyond pure rating systems because they don’t just limit themselves to stay impartial but also give helpful tips on avoiding business scams and taking extra safety measures when conducting business.
All that being said, the Dual Pixel team is BBB accredited, but is this something that you or your business finds as a factor that sets Dual Pixel above the rest or is the BBB certification not applicable?
We would love to hear your thoughts.
You can see our official BBB listing here: Dual Pixel BBB listing

What is the SCRUM Method and How Does it Work?

Tue, 29 Mar 2022 17:00:00 GMT

Ever wonder what the SCRUM method is? Wondering how you can use it to better help your team? Don’t worry, we’ve got you covered.

1. What is Scrum?

Scrum is a method that encourages a team to come together, examine and learn from experiences, work on problems while implementing organization, while looking back on wins and losses in order to see where improvement can be found.

Scrum helps set meetings, roles, and tools that help a team find structure and manage their work more effectively.

2. How does it Work?

Scrum is a framework, a system designed to help get your team to a similar mindset all centered around the idea of getting the work done. Scrum understands that not everyone is going to need to know everything or be involved in every aspect or conversation of the project..

Scrum is a way to help your team learn how to adapt to change and new conditions. It provides the understanding of how to change what needs priority and working within smaller release windows in order to allow for the greatest use and the largest improvement.

3. Scrum Values

Scrum often works best when these five values are lived by: Commitment, Focus, Openness, Respect, and Courage.

This is a team method after all. Every step taken to complete the set goal should encourage and lift up these values. If these values are put aside or actions are taken to undermine these values, the scrum method is no longer effective.

The purpose of this method is to grow your team’s abilities. The best way to do that is to follow these values and encourage one another through each stage of the project.

4. How do I use it?

There are three steps most often used when implementing Scrum (often known as the Scrum Articles) Product Backlog, Sprint Backlog, and Increment. For a more detailed look at each article, check out the Scrum Guide .

Product Backlog

This is the immediate work that needs to be done for the project. This is essentially the “To Do” list. The market is ever changing, products and services can fade into the background and newer and better options can be on the top. Keeping track of the market trends, is the focus of the person placed in charge of the Product Backlog. While the backlog is often revisited to ensure the project is heading in the right direction, this time also allows for growth opportunities and problem solving skill growth.

Sprint Backlog

Using a web development project as an example. This comprises user stories for feedback, things that need to be fixed such as bugs or coding, as well as items that are currently featured on websites. This list is often given to the development team during the current sprint cycle. This is often provided in meetings that are conducted before the new sprint starts. The sprint backlog is adaptable and will evolve. However, the goal, what is to be accomplished, will remain the same.

Increment

Often represented as the Sprint Goal is the definition that will be used to signify that the Sprint is finished. The definition of “done” or “completed” that has been established will be the marker for the finish line. This will depend on how your team has defined what counts as finished before moving on to the next sprint.

Implementing these ideas helps you release a product faster and we all know in the world of tech time cost money.

5. Scrum Meetings

While meetings can seem long and cumbersome, the purpose of these meetings will be for planning out the Sprints, Organizing Backlogs, and whatever else needs to be addressed. Daily Scrum is a technique used to check in with team members as well as the project. It is in these meetings that team members should be able to exercise openness and a willingness to listen.

If there are issues or concerns this is the time to address them, such as supplying additional aid or ideas as needed.

The Scrum method works for all companies in all shapes and sizes. If you're looking for ways to get your Team working as one cohesive unit, nailing down your time management, and growing stronger as a company, this method is a surefire way to get you there.

If you have questions go ahead and contact us . Need assistance in something else? Check out our services to see how we can assist you.

Tips on How To Get Out of Creators Block

Tue, 22 Mar 2022 17:00:00 GMT

We’ve all been there. A new project comes up and the ideas just aren’t flowing, you’re stuck staring at a blank page unable to find any kind of starting point. What do you do? Where do you go? We’ve got a few ideas that may help get those creative juices flowing again.

Go Outside

First things first. Get up and go outside. Take a breath of fresh air, go for a walk, take a quick bike ride, maybe a small hike. Sometimes physically removing yourself from the situation can help your brain get that much needed reset. A common cause for creative block is fatigue. Going outside can help your brain get that much needed mental rest.

Do Something Else

Try doing something you haven’t done before. Use colors you often avoid, try a different technique. Use this opportunity to try out that new tool or idea you’ve been waiting on. It doesn’t have to be perfect, or even the right choice. Try using a different medium such as paint, markers, or pencils. Anything that is different and forces your mind to think about the task differently can be a great help.

Talk to Others

It can take more than one person to find a solution. Go to your team members, other creatives, and ask about their thoughts. Their ideas can often spark some of your own and the collaboration could be the cause of a wonderful new and creative idea.

Let It Happen

There is no shame in finding yourself stuck. It’s okay to walk away from a project for a while and do something else. Working on another project in which the ideas have already been created can often jump start something new. Don’t feel discouraged if nothing comes immediately. Everything great often takes time.

Just Start

It doesn’t have to be great, it doesn’t even have to be good, it just needs to start. Don’t wait for the perfect inspiration, or the right time to work on it. The best artists in the world struggle with creators' block just like you and each has their own way around it. Find what works best for you, and sometimes that may just be as simple as starting the work. Dive right in and see where it takes you. You may find yourself totally surprised by what you can do.

Just start with something and before you know it, you’ll have created a brand new piece of art that is all your own.

Most of all, it’s important to be patient with yourself. Everyone struggles with the occasional ability to create. Be kind to yourself and understand that it’s okay to take a break and start again tomorrow.

Slack Tips for Remote Workers

Tue, 15 Mar 2022 17:00:00 GMT

The world has evolved and with it comes new opportunities. Working from home or remotely has allowed us to curate our work experience to fit out needs. However, with office separation comes a few unique challenges. Slack offers quite a few ways to make those challenges easier. Here are a few tips to help get you through the work day.

Stay Connected

Just because you’ve gone remote doesn’t mean you are isolated from your team. Slack can help keep your team aligned and moving in the same direction creating a wonderful team experience.

You’ll be able to keep your departments and team members connected and able to communicate quickly and effectively.

Create Channels

To give yourself a better grasp of what needs to be done, give each project its own channel. Move all notifications, updates, discussions, files and everything else for that project to the channel.

This is an easy way to keep yourself organized instead of searching endless threads for one piece of information. Keeping each project separate using channels can help you understand how many projects are in motion at once and allow for prioritization.

Do More than Chat

Working remote can come with it’s challenges. Fortunately video calls and screen sharing are available in your arsenal. Issues and questions can be solved together.

This feature can be key during pair programming. This will allow for each person to view the screen when working together in the same window.

If your team would like to use a different app for their needs they’ll be able to do so without ever leaving slack.

Multipurpose

Slack is more than just a chat app. Compatibility with many different apps has allowed for a quicker and smoother workflow. No more limitations. Check out the available apps to use with slack here.

Message Reminders

Don’t miss out on this incredibly helpful feature. You won’t need to constantly hound your employees to remember to do something. Instead, they can set a reminder on a message and Slack will automatically send them a notice reminding them that this task needs to be done.

In this way, your employee can manage their tasks and also help with the overflow of messages making them much easier to handle and process. The less stress in a work day, the better.

Share Channels Externally

Slack doesn’t just have to be an internal function of the company. Sharing project channels or meeting channels with outside customers, clients, or viewers can help keep them up to date and informed about their project. They will be able to see in real time just how dedicated you are to their ideas.

Celebrate the Victories

It doesn’t matter how big the win is, a small celebration can do your team a world of good. Let them know you appreciate their hard work and are grateful for all they do. Without your team your business would not be where it is. Take the time to appreciate one another and grow closer.

Conclusion

Slack has incredible potential for your business. Many companies use it to get that extra bit they need to keep their company thriving. Need help getting a leg up with the competition? Contact us and we’ll let you know what we can do to help. Need something more? Check out our services to see how we can best help you.

How Does A Mirrorless Camera Work?

Tue, 08 Mar 2022 18:00:00 GMT

Have you ever used a mirrorless camera before? Wondering how they work? You’ve come to the right place. While the principle is the same, the idea is much the same as traditional point and shoot cameras.

How It Works

Just like in the name, a mirrorless camera is a camera without the reflex mirror. Instead of light reflecting off the mirror, light goes directly to the digital sensor and displays the image right to the LCD screen. This allows you to adjust your settings and get real representation of the subject matter you are about to shoot.

What Are the Benefits?

Lightweight/Compact

Without the usual mirror and a smaller sensor, the mirrorless camera can be made smaller. It’s compact size makes it easier to travel and use for spur of the moment photography.

EVF

The electronic viewfinder offers a live view which is displayed on the LCD, this allows for settings adjustments before a picture is needed ensuring a better shot the first time around.

Image Stabilization

Without the mirror, the camera is less likely to be influenced by interference thereby making the overall image clearer.

Higher Shutter Speed

With a higher focus ability and high shutter speed, photographers are able to take photos at a quick rate with greater ease.

What Are the Downsides?

Shorter Battery Life

Instead of an optical viewfinder which uses no power, the digital viewfinder will go through a battery faster than a DSLR. If you have a long shoot day coming up it will be a great idea to have extra batteries on hand for your mirrorless camera.

Higher Cost

While DSLR cameras can cost just as much as a mirrorless camera, an affordable DSLR will have more options available than an affordable mirrorless camera.

Fewer Features

Mirrorless cameras are still working on providing new and improved options, however that means they are lacking in some areas where the DSLR already covers as they have been on the market for longer with a nearly twenty year head start.

Each Camera has its own unique benefits, in the end it will come down to which camera you feel suits your photography style, needs, and editing process .

While all of this may seem daunting, here at Dual Pixel, we can get you that head start so that you can take the time to make the best informed decision. Give us a call and we’ll get started on getting you to your ideal goals.

What Is Affinity Designer And Who Is It For?

Mon, 28 Feb 2022 22:00:00 GMT

Wondering if Affinity Designer is right for you? We’ve taken the time to provide a quick and simple breakdown so you can decide if Affinity Designer is something you would like to incorporate into your daily design life. How can you benefit? What can it offer you? Keep reading to find out.

What is Affinity Designer?

First things first, we'll need to discuss just exactly what Affinity Designer is. Affinity Designer is a vector graphic design solution. What does that mean? Anyone from professional designers, artists, and other creatives are able to utilize this program. To put it simply, it’s a one-time purchase , Illustrator alternative, much like Affinity Photo is the alternative to Photoshop.

What does Affinity Designer Do?

Operating under similar capacities, you can do just about as much as you could with Adobe’s Illustrator. If you work with illustrations, typography, icons, UI design, print, mock-ups, icons, web graphics, branding, etc, you’ll be able to make your vision a reality. See a complete list of their available features here .

Who is Affinity Designer for?

Affinity Designer is made for a wide range of people. With its easy-to-use interface, even those just starting out will find it’s a quick learning curve and can get rolling on any big projects they may have. Experienced users will find they are able to achieve just as much as they were before while saving quite the pretty penny. Not only is it much cheaper than Adobe, it also requires far fewer hardware requirements.

What’s to like?

A one-time payment of only $54.99
Compatible with Windows and Mac
Easy to use/learn interface
Increased image editing options
Free Hand Capabilities

What is Affinity Design is lacking?

No 3D capabilities
Lacking chart creation tools (If you are creating Charts using Illustrators “Chart” tool, congrats, you are the first individual we know that uses that tool!)

Conclusion

If you’re just starting out or have been in the game for a while Affinity Design can be the game-changer you need. Have a few questions? Contact us and we’ll help you get sorted. Need help with anything else? Check out our services to see how we can better assist you.

What Is Affinity Photo And Who Is It For?

Mon, 14 Feb 2022 22:00:00 GMT

Wondering if you should use Affinity Photo? Not quite sure if it will be the right fit for you and your company? We’ve done the research for you to weigh the pros and cons and see if this is the right program for you. While Photoshop is an incredibly useful tool, you may find that this is the perfect alternative.

What is Affinity Photo?

Affinity Photo is a low-cost image editing software developed for iOS, macOS, and Windows. With a wide array of tools for both RAW image processing, image editing, and retouching tools, you’ll find that you’ll be able to achieve your image goals with this software.

What Does Affinity Photo Do?

Operating as an Adobe Photoshop alternative, Affinity Photo takes uploaded images and provides the tools needed to allow any ideas that you may have to come to life. Designed by professional photographers and offered in many different languages, Affinity Photo is designed with you in mind. From seamless redo to autosave, and improved white balance and spit toning, this program can just about do it all. For a complete list check out their features here.

Who is Affinity Photo for?

While it is a professional software, Affinity photo is for anyone wanting to improve their photos or photoshop knowledge and skills. As with every program, there is a learning curve, but with a little exploration, you’ll find the program easy to use for your specific needs. Whether you are just starting out or have been in the game for a while this program could be for you.

What are the Pros?

Fast
Easy to use
Photoshop-like feel
No monthly payments
No worries about crashing

What are the Cons?

It may take some getting used to
It is missing some options that Photoshop provides

Conclusion

Should you use Affinity Photo? That is something up to you. It’s a wonderful Photoshop alternative with a much cheaper one-time payment. If you are still not confident in your image editing skills, contact us and we can help get you started while you build up your experience. Need something else? Check out our services to see how we can best serve you.

Finding The Perfect Balance Between UX And UI Design

Mon, 31 Jan 2022 22:00:00 GMT

Having a user-friendly website is the best first impression that a potential user has when interacting with a product or service. An easy-to-use site makes the initial beginning process easier and stress-free. Here are a few ideas on how you can have the best of both user and business goals, especially when updating your company site .

What is the difference between UI and UX design?

The first step to getting a cohesive blend is understanding the difference between UI design and UX design. UI design is user Interface. It is used to design a user’s experience between computer systems, software, and applications. UX design is User Experience. UX is the sum of all the sensations that a user has when interacting with a product, brand, and/or service.

Balancing Aesthetics with Function

Finding the right blend of an aesthetically pleasing website with usability can be a little tricky. Here are some tips that you can follow to help improve your company’s site.

Contrast

Using this technique to draw the eyes towards notable items on a page. By using contrast you make a design more appealing. Contrast can come in many different forms such as color, fonts, shape, and size, or depth and shadow.

Typography

Choosing the right kind of font can be key. Each font will have different energy and feel. A simple example of this would be, Times New Roman is often professional and to the point. Comic Sans is equated with inexperience or lack of knowledge (This is obviously an understatement).

Shortcuts

Adding shortcuts can cut down the time it takes for a user to get to needed information. Endless scrolling is not always desirable. Quick and easy-to-use layouts are key to helping your users have a better experience.

Images

Images should always be included in UX design, but be careful that it is not overdone. Images should help enrich the experience and never clutter the space. Images are a great way to input meta-tags containing your keywords.

Space

Be sure to supply your elements with room to breathe. Too close together and the message can be lost as your user struggles to focus on specific keywords. Space makes it easier for a user’s eye to process the information provided.

Simplicity and Clarity

Wanting an elaborate design can be creative and fun in theory. However, users who come to your site are looking for an easy-to-use, pleasant experience. Easy access to navigation and menus that are quickly seen can make it that much easier for a potential customer.

Making your content quick and to the point is key. Avoid using jargon that new and potential clients or users may not be familiar with. People will come to you looking for a service, make sure they know what services they can find.

Put the User First

While it is important to keep your business goals a priority, it is equally, if not more so, important to keep the user’s needs first. Quick and easy searches can result in faster satisfaction. What do your users need? What do they like? How can you help?

Solving these issues can help create a better experience with both UI and UX design.

Feedback

Take the time to listen to what your users have to say. Customer feedback can be essential in improving overall experiences and finding solutions to unique situations. Offering users the option to provide feedback can help them feel heard and feel included when certain needs are met.

Conclusion

Understanding how to improve a user’s experience and interface interactions can vastly improve your site interactions . Need help getting started? Check out our UI and UX services . For any questions contact us and we’ll assist you as best we can.

What Are Key Elements Of UX and UI Design

Mon, 17 Jan 2022 22:00:00 GMT

Whenever you are designing a website, it is key to take into consideration UX design. Once a user interacts with your site, the experience they have will determine whether or not they stick around. A UX design, or user experience, is a person’s reaction once they’ve interacted with a website, app, or product. This can include a range of issues from remembering passwords to personalization. Here are five key elements of UX Design.

1. User Experience

A key component of understanding UX design is understanding the difference between UX and UI design. Having an understanding of a unique experience is key to keeping users engaged.

Keep an eye on how people are interacting with your site. Are there areas in which there is little activity? In what spaces do you notice users have difficulty with? Keep these in mind in order to make a better encounter when in the design phase.

2. Learnability

One of the most important things about UX design is how easy it is for users to use. Every site is different but they operate in much the same capacity. The menu options are generally at the top of the page and recognizable, search bars are easy to locate, options for help are quick to access, etc.

While being unique is the goal, it is more important that your users can learn the way your site works quickly and easily. A difficult-to-use site will quickly lose traction.

3. Memorable

One of the best ways to make a website memorable is through the use of color . The right amount of color can draw someone in. Unusual background color can leave a lasting impression. Clever use of space can also leave a mark on users. Avoid clutter and empty space. This makes it easier for the eye to gather information rather than be overloaded.

Do something different. Give users something to do, such as a game. Have a video run in the background, or even use light language.

4. User Research

Study your target users. What are their needs? What areas do they struggle with? Understanding what your users are looking for and what they avoid can help you create a design that works for them. This allows you to find design opportunities, as well as expose any potential issues a user may have with your design.

5. User Testing

It is important that you test your design. While we produce the best design we can, we won’t know it’s full potential until there is genuine feedback. Details that may look cool, may not always provide the best experience.

To understand a site’s full potential, it is always best to send it out in order to smooth out the hidden kinks and fix whatever issues that may not have been foreseen.

Conclusion

Having an easy-to-use and unique design is important for any website. If you need suggestions on how to get started, check out our services to see what we can do for you. Any questions? Go ahead and contact us.

Finding the Perfect Balance Between UX and UI Design

Fri, 17 Dec 2021 04:13:00 GMT

What is the difference between UI and UX design?

Balancing Aesthetics with Function

Finding the right blend of an aesthetically pleasing website with usability can be a little tricky. Here are some tips that you can follow to help improve your company’s site.

Contrast

Typography

Shortcuts

Images

Space

Simplicity and Clarity

Put the User First

Solving these issues can help create a better experience with both UI and UX design.

Feedback

Conclusion

FAQs on Video Production

Fri, 06 Nov 2020 21:11:00 GMT

How Much Does It Cost?

There are a few things that can affect the overall cost. What kind of video are you looking for? How long is your video? Will you need a large production or a smaller team? What kind of equipment will be used? Filming on location or in a studio can change price points as well.

In the end, the budget is the deciding factor. It is best to use the tools within the budget and to stay within a comfortable margin. Our company is able to provide the package suitable for your needs no matter your budget.

How Does Video Production Work?

Video Production works in three stages.

First. Taking the presented idea and putting it into a plan of action. What tools are going to be required, where is the filming taking place? Once an outline of the video has been created the second stage can begin.

Second. Filming takes place. The crew will come together with all the necessary technology to get the best possible shots to create a work of art.

Third. All the footage filmed is put into the editing process where the best shots and moments are put into a beautiful final piece. This piece is then marketed to the intended audience.

What Kind of Videos Do You Make?

We can do a large spectrum of videos. We specialize in anything from corporate motion graphics marketing to business videos and whiteboard animation as well as 3D and 2D animated, animated characters and visual effects. For a full list of all of our options feel free to contact us .

How Long Does An Animated Video Take?

Depending on the complexity of what is being asked, it can take anywhere from 2-3 weeks to complete an animated project.

For an exact timeline, we’ll need to discuss requirements, budgets, and deadlines.

How Can I Make A Great Corporate Video?

Visualize the end goal. What will you need to get there?

Start with your script. Where are you going and what are you going to say? Get your in-house team on the job and trust their expertise to get you there. If you do not have an available team, make sure to do the research for a team that best suits your needs.

Need Help?

Here at Dual Pixel, we specialize in the production of high-quality videos. Contact us to see how we can help your dreams become a reality. Need help with something other than video? Check out our services and see what we can do for you and your company.

Common Mistakes Made When Choosing a Video Production Company

Fri, 06 Nov 2020 21:11:00 GMT

Looking for a video production company can be a challenge. But not to worry, avoiding these common mistakes can help the process be easier and that much smoother.

Big vs Small

When choosing to create a video for your business or product, it is important to consider the type of experience you are looking for. Bigger companies mean more money. That money can provide high-end technology and a large production crew to handle each need specifically. A larger production can mean a great quality product.

Boutique studios have a smaller crew to work the project which allows for a unique one-on-one experience and greater attention to detail. Smaller teams mean a better chance to get to know those who are making your dream become a reality.

Greater production vs attention to detail. Large production costs vs specialized spending. The bigger the studio, the more likely they are to pick and choose projects that are worth their while. Smaller studios will take smaller projects as they can reach the necessary goals.

While Bigger can be better, sometimes the benefit comes from a smaller crew who works together like a well-oiled machine.

Pricing

Don’t let the price tag fool you. Low-cost services may feel easier on the wallet, but that doesn’t mean they will be beneficial to the company. In the end, it could cost more as completed projects may need to be remade with another company.

Just because the bill is large doesn’t mean it is better. Being aware of what a project roughly costs will help be a guide for the best pick. Some companies may charge more than they are worth and others may be “you get what you paid for”.

Consult the budget. What can you afford? What amenities are a must and what can be left aside? Be aware that quality is not cheap. Paying for a craft is more than just materials, it is experience. The people you pick to work for you are skilled in their area of expertise and their goal is to make sure that your vision becomes a reality.

Zero Research

Any videos created will be a reflection of the company. Low quality may instill the wrong impression on the audience. Video production is a specialized skill. Hiring a specialist for the project can greatly affect the final result. Understanding what will be required for the project is the best way to ensure the right people are called.

Take a look at multiple companies to decide who will best suit your needs. Comparing companies can help narrow the search and produce better end results.

Taking Face Value

When looking for a company or agency to work on your envisioned project, make sure to take a dive into who they are. Read about pages and learn what each team member specializes in. Go through their portfolio and see if you approve of what they have done.

Don’t be afraid to send an inquiry. Ask what kind of equipment they have, what tools they utilize, their experience, etc. Companies who are true to their word are not afraid to let you know how they are able to help you to the best of their abilities.

Lack of Outline

Before taking an idea to a video agency, it is important to understand what will be needed. Budget, goals, and deadlines are just a few things that can make project ideas clearer.

Providing a clear deadline opens the line for communication of whether or not a project can be completed in time. Understanding the budget allows companies to present an ideal package. Clear concise goals allows a company to understand the direction.

Having an outline ready to go before meeting with a potential video agency gives the impression that you are prepared and ready to go. An outline cuts down on meetings and phone calls that could take time away from the project.

Get Started

Have questions? Our FAQ page may be just what you need. Have a vision you would like to bring to fruition? We can help! With our amazing team and extensive experience, we are able to provide for your every need. Contact us today to find out more! Need something other than video production? Check out our services and see how we can get your website to its full potential.

7 Reasons You Should Consider Video Production

Fri, 06 Nov 2020 21:11:00 GMT

There is always another way to increase revenue for your company. Advertising campaigns, hosting unique events, social media activity, and more are all great ways to keep the income wheel spinning. However, one of the best ways to increase customers and reach more people is video production. Here are a few reasons you should consider a visual aid for your next product.

1. Conversion Rate

Impeccable sound, incredible visual quality, and undeniable content are what can make a viewer stay with your video. Not only does video hold a high conversion rate, it is an amazing way to help viewers understand the product. Understanding how a product works and what it can do helps the viewer become a potential buyer.

Often viewers will share a well-made video thereby increasing the view rate which in turn increases the conversion rate. When potential customers respond well to a video they are more likely to respond to other products. While text and blog writing are great tools for conversion rates, video has a higher capacity for it.

In fact, nearly 97% of video marketers state that videos helped in customer understanding and sales increased by over 70%.

2. Higher Investment Return

Rather than thinking of video production as an expense, think of it as a long term investment. 90% of information is processed visually which means customers will have an easier time understanding the information given through video production than simple text.

Your brand has the potential for stunning visuals, and these visuals will in turn increase traffic to your site and what you offer. Sales increase brings in greater revenue. In order to increase profits, video production can get you there. When you invest in a high-quality product, the return can be exponential.

The greater your revenue, the more funds can be directed to better and greater products. Greater investment return means broadening plans for future aspirations.

3. Shareability

Ever heard the term “Overnight Sensation?” Overnight sensations are caused by a sharable video that can be spread from one person to the next with easy access. Sites like YouTube, Twitter, Facebook, and Instagram all have easy ways to share information between one person and the next.

Understanding what makes a good video is essential in breaking through the massive amount of content that is uploaded each day. Passionate, exciting, and honest videos can explode. Emotional connections forged through the visual media encourage viewers to share their experience with friends and family.

The easier it is to share an experience with another, the better. Having the option to share directly from the site is an amazing opportunity. However, social media will always be the primary way to increase the view rate. The better the views, the more engagement, the more engagement, the more sales that can occur. The more sales, the more potential for loyal customers.

5. Target Audience

A great video is one that has appealing and compelling content. From the get go, a clear and concise message must be in mind. Who is your audience? What do you want to tell them? Narrowing down the message to be directed at a specific demographic greatly increases your chances of success.

Having an audience to engage with regularly, helps fine tune the entire operation. Having a targeted group of people can keep things manageable, providing greater feedback, easier customer service, and swifter responses.

6. Comprehension

As mentioned previously, audience understanding towards a product improves by a large margin when accompanied by visual aid. A large majority of consumers often use videos to help make decisions when purchasing a new product. Seeing first hand how a product works often encourages sales and ensures customers that what is being offered can be delivered.

7. Brand Awareness

Video is one of the most shareable commodities out there. With easy access to your video from anywhere in today’s age, it is a simple matter for someone to share your production video with a friend. What better way to get your brand out there than to show off your creation? Not only is it a quick way of spreading your brand awareness, it’s easy for new audience members to see just what you are offering in the least amount of time.

It is much easier to watch a video than to read an entire blog post. Having a video is a great way to increase your brand awareness. A video can help you reach a larger and wider audience.

Get Started

Have any questions about Video Production? Our FAQ page may be just what you need. Want to create a unique video for your brand? Contact us to find out how we make your vision a reality. Need help with more than just video? Check out our services to see what else we can offer.

Why We Are The Best For Video Production In Utah.

Fri, 06 Nov 2020 21:10:00 GMT

Looking for someone to do your video production? Not quite sure who to use? Look no further. With our extensive video production experience, we have just what you are looking for. Still not quite convinced? Here are a few reasons you can entrust us with your passion project.

Professional

Our team has experience in spades. With projects like the Badlands Film Festival, we have proven that we know how to go above and beyond the satisfaction of our clients. With editors, cinematographers, and designers who have worked in the industry with a combined knowledge of decades, we are able to bring unmatched professionalism and unsurpassed quality.

Experts in Concept Creation

Video is as much an art form as painting, drawing, sculpting, and so much more. To have a concept come to life, one needs to understand just how they come to life. We have cultivated our craft over the years and have an in-depth knowledge of how to capture the essence of your brand and outshine your rivals. We will lead you through every step of the process. The goal is to take your casual viewers and turn them into loyal fans.

Creative

Our team has an incredible background with creativity. To be any form of artist, creativity is key. Thinking outside of the box is more than just a saying, it is a tool. We understand that you want to get out in front of the herd and create something truly unique that can set you apart. No matter what your ideas are, we are ready to make them a reality.

Excellent Script Writing

With a vast understanding of user psychology, patterns, and aspirations, writing a comprehensive script is a simple task. Our scriptwriters are just what the industry craves when it comes to ingenuity. Whether you want a direct or simple script, we have the team that can produce the best product.

Social Media Advertising

One of the best ways to gain traction for your business is through social media. Looking for the best video ad? Dual Pixel is the company for you. Not only can we run a successful campaign, but we are also masters of retargeting. We can help you gain better liftoff at a fraction of advertising costs.

Cutting Edge Technology

Forget about standard production cameras. We want your customers to have an incredible film-like experience. Using the latest high definition technology, we are able to pull viewers in and keep them watching. We are one of the few in the Utah industry that uses 4K high definition camera technology, and that is not the only cutting-edge technology in our arsenal.

Nothing Less Than what you want

Our technical support staff here at Dual Pixel is second to none. Be it sound mixers or editors, we like to think we have the best in our city. It allows us to make high definition and great quality videos every time we take a project. In some cases, we have managed to increase organic impressions by over 750% . Have any questions? Check out our FAQ page here.

Custom Videos

We do more than just get the job done. We study your company, we gain an intimate understanding of your vision, we take an interest in your philosophy. Doing so allows us to give you videos that are tailor-made. We understand your product is important to you, so it is important to us.

Contact Us

Want to get started with your video project? Contact us to see how we can help you get the best quality content for your business. Need more than just video production? Check out our services to see how else we get your business to its full potential.

Online Awards

Wed, 04 Nov 2020 18:28:00 GMT

Dual Pixel Designs is a website design company near West Valley City. It works for businesses in the architecture, construction, technology, restaurant, and retail sectors. It creates responsive, user-friendly, and secure sites that boost the brand awareness, lead generation, and return on investment of its clients. Its development team has extensive knowledge of e-commerce and SEO.

Did you know we also are top ten in Salt Lake City according to Design Rush? Dual Pixel Designs has been recognized among the 10 best Web Development Agencies In Salt Lake in 2021 by DesignRush Marketplace .

DesignRush is a reliable online guide to finding the best professional companies and agencies categorized according to vertical and area of expertise. Check out the article here: https://www.designrush.com/agency/website-design-development/utah/salt-lake-city

Writing Pages And Blog Posts With SEO In Mind

Tue, 13 Oct 2020 23:00:00 GMT

When creating a new page for a website or coming up with new content for a featured blog, it is important to keep SEO in mind. As with any type of writing, the trick is to keep the reader engaged. Engaging content should be easily understood. Content that is well received can be shared over and over again.

Have Concrete Ideas

What is the subject? What is the end goal? What is the objective? What are you trying to tell your readers?
Answering any of these questions will jump start a clear direction for new content. An unclear objective or idea can lead to confusion for readers. Answering specific questions about what content should be doing can narrow the goal and make it easier to achieve.
Do a quick Google search for a chosen topic with key phrases. What do the readers want to know? What missing information are you able to provide?

Create Structure

Once there is a clear goal in mind, it’s best to provide structure in the piece; A step by step plan on how to get from point A to point B helps with the process. Think of an essay. Whenever an essay is written it consists of three parts: Intro, body, conclusion.
Introduce the topic. Let readers know what they can expect. The body consists of the main message. What points are being addressed specifically? The conclusion provides a simple summary of the main points of the topic.
Take a moment to quickly write down the main points in each section. Doing this creates a road map for new content.

Headings

Headings are one of the main tools for writing in SEO. Using headings provides an easy way for Google to read content which may help improve Google rankings. Headings provide an easy way for readers to understand the points that are being made. Keep it short and simple and use keywords when needed.
Subheadings also help readers gain a better idea of what each section will cover. If readers are just skimming through, it’s easier for them to find a specific answer.
Often when writing new content having an odd number of headings tends to read better for an audience. Try to make five, seven, or nine points for new content. Numbering headings also provides a better Google ranking as lists tend to do well for Google searches. Lists provide content information at a glance.

Paragraphs

When writing new content with SEO in mind, it is important to keep in mind who the audience is. Content needs to be quick and easy for readers. Large paragraphs can feel overwhelming as they tend to appear as a wall of text. Readers are looking for fast answers. Large blocks of text often turn readers away. Not many people are willing to sift through paragraphs of information to get what they need.
Keep paragraphs small and to the point. You are putting seasoning in your content to spice up the flavor, too much and it may strike the sour taste buds of readers and they may leave for easier to digest content.
Paragraphs each have their own point to make. While keeping everything uniform may look nice, not all points are going to require the same amount of space. Some points may even only need a single sentence, others may need a few lines of text to clearly convey what needs to be said.
Easy to read content that fits the tone of your unique voice can help readers understand the points. This also allows Google to track who stays on the site, and who finds the information they need.

Keywords

The art of keywords can be tricky. Google has a smart web crawler that is able to tell the difference between genuine content, and content filled with spam phrases. Keywords definitely help content reach its intended audience, but it is important not to overburden the content.
Keywords should be used sparingly and when suited. Most of the content that is written should feel like a conversation between two friends or acquaintances. If the content is overloaded with keywords, it may start sounding like a scam call.
Keep phrasing natural. If you’re not sure if a keyword/phrase works in its current placement, read it out loud. Reading content out loud can help pin down problem areas as well as keep dialogue fresh and open.

Find The Right Length

Blog lengths vary depending on the topic. In-depth discussions help readers understand the topic whereas other times only simple conversations are needed. It all depends on what the target content is.
A good idea is to go back and look at the most popular content for the past year. How long were the posts? How many words were written? How well did they do on the Google ranking? This helps determine how long new content may need to be.
Keep in mind that different content requires different lengths. Pillar pages, often represented as ‘The Ultimate Guide to…’, can be well over 4,000 words . These types of pages contain the most information about any given topic. The intent of these pages is to provide a crash course on a specific topic.
Smaller, similar topics to the pillar page certainly require a much smaller word count. Taking specific topics from the pillar page and breaking them down into easier to digest pages and emphasizing the chosen point increases reader understanding. These pages can be as little as 500 words.

Internal Linking

When writing new content, link to similar topics. Oftentimes new content overlaps with other areas. Make sure to link to these if readers are looking for a more in-depth explanation. Internal linking is a staple of SEO. Linking to other posts can help increase Google rankings.
Pillar pages are often full of links to other content that can help expand on a point that was made. These smaller pages link back to the pillar page to allow readers to gain more knowledge on the subject. Linking back and forth can greatly help improve website engagement and reduce bounce rate.
The more connected a site is, the easier it is for the audience to navigate and find additional information that may not have originally had easy access.

Peer Review

Don’t be afraid to let others see what you are writing. Peer reviews are the ultimate feedback. Authors often utilize beta readers to see which areas of their book are hitting the mark and which areas may need some additional work. Scientists put their published work through rigorous peer reviews to ensure that their findings are in fact, true.
Having an editor or a fellow colleague review new work is an easy way to see if the topic is being clearly communicated. Content often needs revision and clarifying before posting. Don’t be afraid to change areas or use simpler wording.

Online Presence

When a new piece is created, let the audience know about it. A big part of SEO is keeping audiences up to date and engaged in what current projects are in the works. Posting new work on shareable sites like Facebook, Instagram, and twitter helps improve engagement. If an audience finds the new content helpful, they may share it with a friend who also passes the word along.
Leaving a comment section on content helps engagement with the audience and understand what questions they may need answered. Responding to these comments shows people how much you care and are listening.
Word of mouth is a great way to increase engagement and boost sales. Remember to be active and let the audience know when new and exciting projects are coming.

Conclusion

Whether writing a new webpage or blog post, it is helpful to keep in mind what readers are looking for. Readers tend to like quick and easy answers and may look to you for help. Using these tips can help optimize SEO and increase Google rankings. If you aren’t quite sure how to improve your SEO for your business, take a look at our SEO Tips for New Businesses article.

We Can Help

Not quite sure how to get started? Dual Pixel has an experienced understanding of SEO optimization and web development. We can get points across to your audience as well as increase your online engagement. Contact us to find out more or check out our business services . The body content of your post goes here. To edit this text, click on it and delete this default text and start typing your own or paste your own from a different source.

Business Road Maps: What You Need To Know

Tue, 29 Sep 2020 22:41:00 GMT

Starting a business is an exciting adventure. Seeing how that business grows is incredibly rewarding. However, every business needs an objective, a goal to strive for. Whether it’s growing customers or releasing new projects, a roadmap is what helps these goals come true.

What Is A Business Roadmap?

Simply put, a roadmap is a step by step process on how to get from point A to point B. Each company has a different type of roadmap dependent on what types of goals are set. For a business with multiple departments, having a roadmap can keep things organized and prevent one area of business from getting stuck in a direction that is not consistent with success.
Roadmaps keep the departments and the business connected, allowing for each area to create the stepping stones towards the ultimate goal, while also improving each individual area.

How Do I Start A Business Roadmap?

Before jumping in and creating a step by step process for your business, it is important to understand what takes place before a roadmap creation.
To start, focus on what constructive goals need to be reached.

Long Term Goals

What do you want to accomplish in the next three to five years?
Long term goals help provide the foundation for a roadmap. If something doesn’t contribute to this goal then it should not be part of this particular roadmap.
Long term goals can be revenue, social media, growth, or reputation-based.

Short Term Goals

Long term goals are goals set for the near future. Short term goals are ideal milestones that are reached on the path to long term goals.
A rule of thumb to follow is SMART.

Specific - Highly detailed and targeted will make these easily understood
Measurable - Set up a way to track progress and see improvements.
Action-Orientated - What needs to be done and when
Realistic - Goals should be challenging, but not impossible. Past performances will give a great idea for what is possible.
Time Specific - Set a concrete deadline to keep goals on track.

Need a little help determining your SMART Goals? HubSpot offers a free template to help you get started and decided the best path for you and your business.

Team Connectivity

Involve the team. Each department collaborating together can help make an increasingly effective roadmap. Listen to feedback seriously and consider the proposed ideas.
This team helped get the business to where it currently is. Utilize their skills to help the company grow even further.

Key Points

When setting goals, think of the stepping stones needed to get there. What needs to happen and place them in order of importance. Do you have the resources to achieve this? How can you get these resources? Can you defend this process order?
Once this is achieved, look over your roadmap. Is it realistic? If something unexpected comes along, can the roadmap adapt? Allowing for flexibility and realizing when something is too far out of reach are great ways of understanding the limits that may be faced.

Prioritize

Understanding what needs to be done first and when can greatly help with roadmaps. In order to achieve these goals, will there need to be larger staff? Will sales need growth first? Does social media need more activity?
Find out what step will help get the roadmap kick-started. Just like long term and short term goals, find the goals that will help keep them up and running and flowing smoothly. Don’t be afraid to create a few roadmaps. Sometimes changes need to be made and new goals set in place. Sometimes it takes understanding to know when a long term goal is too far and to set a short term goal as the endpoint.
Whatever path is chosen, having a roadmap can make the journey from point A to point B that much smoother.

Get Started

Need help with some of your set goals? Dual Pixel is just what you need. Check out our services to see just how much closer we can get you to your ultimate goal. Contact us for more information.
The body content of your post goes here. To edit this text, click on it and delete this default text and start typing your own or paste your own from a different source.

7 Signs You Should Update Your Site

Mon, 14 Sep 2020 23:07:00 GMT

Does it feel like your website isn’t generating the traffic it once was? Wondering how to find the cause? Not quite sure where to start? We’ve compiled a list of seven reasons why your website might be in need of an update.

Lack in Visual Appeal

With a world full of creative individuals art is often changing with each coming day. If you haven’t updated the style of your website within the last two or three years, you may want to consider doing so.
Modern fashion and design are constantly changing to fit with what is currently popular and pleasing to the eye. If websites don’t align with current trends, it could appear outdated, which in turn will give the impression that the featured product may be as well.

Not Mobile Friendly

If you don’t have a mobile-friendly version of your site, we highly recommend doing so. 81% of American’s own a smartphone and it is a widely known fact that we spend a lot of time on our phones.
If a potential customer is interested in your product and decides to check your website on their mobile device, they will turn away if the site is not compatible. It requires much more work than they are willing to put in.
Having a mobile-friendly site may increase engagement and draw greater interest. Keeping a website updated with the most popular methods of Google searching may increase your sales.

Increased Bounce Rate

Noticed an increase in people leaving your site without taking action? Are they leaving quickly? An increase in the bounce rate indicates that something may have gone wrong on the website. Links could be broken, information outdated, slow loading pages, or as discussed before, an aging design.

Page Speed

If your page loading time is more than 3 seconds, most visitors will often leave your site. If the bounce rate has increased this could be a large reason. Check the loading time, if it’s taking the site longer than the allotted three seconds, then it may be time to update the loading speeds.
Fast sites have increased traffic, increased traffic leads to more sales, more sales mean more customers, and so on.
Have you had time to check out our page speed article ? It shows you how fast our websites are compared to others.

Outdated Content

The internet is a great and wonderful tool to get information for almost anything anywhere. That being said, the information right at our fingertips is constantly being updated. New studies are done, new research conducted, new experiments, and discoveries. It is important that we do our best to keep up to date.
If information is outdated and is no longer accurate it may show that you are not on top of your game. Outdated sites are often seen as a lack of passion and could give the impression that customer care is not a priority. Giving the proper care to the customer to ensure they get the proper information is a great opportunity to show your passion.

Navigation

Bounce rates are an easy way to check which areas of the site are difficult to navigate. Customer feedback on webpages also helps determine what is missing, what areas are hard to get to and more.
Make sure that the site is navigated easily and quickly. The easier it is to move through, the more a visitor is likely to explore. This will help you ask “What other information could be offered to help them navigate through the website?”

SEO

SEO is very important for any website. Make sure that your SEO is up to date and using the latest techniques and standards provided by industry leaders . A few things you can do for SEO is to increase internal linking, track Google rankings, and aim for the snippet. If you want to learn more about SEO visit our article SEO tips for new businesses .

Get Started

Looking for a new modern design? Contact us and we can help get you started on improving your website. With our premium web services , we can help you in whatever way you need to get your site running it’s best.

Ranking Higher: Google Reviews

Fri, 28 Aug 2020 22:28:00 GMT

The internet is a battleground of content. Who rises to the top? Who has the best product? Who has written the best content? There are many factors that help you get to the head of the leader-board. One of those factors is Google Reviews. Here are a few ways that Google reviews propel companies up the ladder.

Increased Trust

When shopping for new items online, whether it’s a new shirt or new software, most people look at the reviews of the product. In fact, about 82% of American’s read reviews before making a firm decision. Reviews are one of the top ways your customers are going to determine if you have something they would like to invest their money in.
Having 5-star reviews that praise your products and brag about its awesomeness, lets everyone know that your company is trustworthy and extraordinary. The highest-rated products are the most trusted products.
Investing the time and energy into product review options is a great way to boost your rankings as well as increase your brand trust.

Online Exposure

More reviews increase online attention. Google has an amazing search engine full of complexities. One of the ways it searches is by using Google Reviews.
Google determines which websites are the best by quantity of reviews and top tier ratings. Google is able to see which products people gravitate to for a specific inquiry and offers the best solution to others as well. When searching for a company, such as car mechanics, Google often shows the relevant businesses in relation to their five-star rating. The higher the rating, the higher the chances of being one of the first recommended.

Customer Feedback

Not only can Google reviews increase relevance and help gain a higher ranking in the search algorithms, but it’s also a great way to see what needs improvement and what areas excel.
Many times reviews may have a medium star rating. Customers enjoyed the product or service your product but they highlight a few elements missing. This is a great way to understand what customers are looking for. Striving to fill those gaps earns greater review ratings as well as shows customers that you are listening.

Increase your Customers

Google reviews lead to higher customer conversions. With a large percentage of shoppers trusting in reviews to buy their products, reviews lead to an increase in click-through rates on a website.
Trusting the words of satisfied customers lets potential buyers know that the promised quality can be trusted. New buyers confidently move forward and decide which option suits their needs. This creates additional reviews and the cycle repeats itself. More customers increase reviews, which increases Google ranking.

Make It Easy

Now that you’ve seen some of the benefits Google Reviews offer, let’s discuss how to obtain them
Sending emails after customer purchases and asking them to write a review is a simple way to get feedback. Creating a quick option below your items asking for reviews is another simple solution to get feedback.
While Google is a great platform for reviews, it certainly is not the only option. Company websites, Yelp, Facebook, ShowMeLocal, or other platforms are also great places for reviews.

Be Honest

Purchasing Google Reviews is an option. But although it gains reviews quickly, potential customers can spot fake reviews from a mile away Keep in mind that the more true and honest the reviews are, the more trustworthy your company is.
The highest-ranked companies on Google are those who have gained their reviews fair and square through honest work and real quality products.

Stay Responsive

Let your customers know that both their concerns and their applause are heard. It shows potential new customers that you are invested in their experiences as well as willing to listen. Nurturing a responsive attitude shows customers that you strive for excellence, quality, and great customer service.
Responding to reviews by expressing gratitude as well as offering solutions, boosts Google Reviews. Customers can increase their star rating on initial reviews when they see the efforts you’re willing to put in to help make their experience worthwhile.

Conclusion

Google Reviews is an amazing way to increase recognition and credibility. The greater your trust with your customer grows, the higher you can grow your businesses. As customer trust increases, positive reviews increase, and your business’s Google Rank will climb.
Not only are reviews a great source of brand awareness, but Google Reviews are free! Putting the time and energy into reviews forges great results in a small amount of time.

Need Help?

Contact Dual Pixel and we will jump start Google Reviews for you. With our skills and understanding of SEO as well as marketing tactics, we are equipped to improve your Google Ranking. Need additional help? Check out Our services and see what Dual Pixel has to offer.

How to Fix the New Woo-Commerce WP Rocket Issues

Wed, 19 Aug 2020 16:25:00 GMT

Below is a excerpt our team has recently recieved from the WP Rocket team. It seems that Wordpress' newest update may have broken many quality plugins + Wordpress/Wo0commerce - Websites. In short, we wanted to share this information and solution with you straight from the WP rocket team themselves.

Hi Lawrence, We are sending this email to communicate important information that may impact your website if you’re using WooCommerce.
Yesterday, WooCommerce released a new version (4.4.0) which breaks themes and plugins, including WP Rocket. We released a new version of WP Rocket (3.6.4) to avoid the conflict between WooCommerce and our plugin. We want to help you solve the problem if your site is still using WP Rocket and experiencing the conflict.
You can download and update for free this new version of WP Rocket (but please consider that this won’t reactivate your license nor give you access to support and future updates). Download WP Rocket v3.6.4 from here.
--- Depending on your configuration, here are our suggestions on how to proceed:

If WP Rocket is still active on your site, but you didn’t update WooCommerce to v4.4.0:
Update WP Rocket to v3.6.4 before updating WooCommerce to v4.4.0.
If WP Rocket is not active on your site and you didn’t update WooCommerce to v4.4.0:
Activate WP Rocket and update it to v3.6.4 before updating WooCommerce to v4.4.0.
If WP Rocket is not active on your site and you already updated WooCommerce to v4.4.0, you have two alternative options:

Update WP Rocket manually and reactivate it
OR
Downgrade WooCommerce to 4.3.3, reactivate WP Rocket, and update it to v3.6.4; only then, update WooCommerce to v4.4.0.

--- Have a good day,

Why You Should Have Social Media

Thu, 13 Aug 2020 01:14:00 GMT

While having a personal website to show off unique styles and ideas is great, having a social media account boosts organic and natural engagement.
Social media is consumed at an increasingly high rate every day. Consumers spend most of their days on some form of technology, whether it be the computer used for work or the phone for downtime. The apps or sites most often used are social media. Facebook, Twitter, Instagram, and even Pinterest are just a few of the sites many businesses are using to spread their brand awareness.
Wondering if you should follow the trend? Here are a few reasons why investing in a social media account grows businesses.

1. Real Feedback

Gaining customer feedback from social media campaigns leads to “real-time” understanding of the brand you’ve created. Understanding what is important to customers and what will have the most impact, improves future product designs.
Getting feedback from customers through social media is not only quick, but it’s also easy. With real-time responses, it’s now easier than ever to check how your brand is being received as well and understanding potential issues.

2. Brand Awareness

Having an online store, word of mouth, Google reviews, and advertisements increase brand awareness. Social media can add that extra edge: Instagram allows for stunning pictures of products, Twitter can offer quick updates on current projects, Facebook keeps customers in touch, and so on.
Each new item or blog post increases awareness across the board. Putting the word out on social media grows a consumer base. Social media will also affirm the brand’s area of expertise.

3. Customer Service

More often than not, customers will reach out through social media with questions or concerns. Twitter or Facebook are common forms of communication. Keep an eye on social channels, to provide excellent customer service. Unanswered questions leave a company in a bad light.
Offering quick feedback and solutions leaves customers feeling satisfied and presents a good company image to future customers. Word of mouth sales increase with great customer service; customers like to inform others of stellar brands that are quick with a replys and help.

4. Brand Trust

Showing care for customers online increases a company’s reputation. A constant online presence lets potential customers know that the company cares about their loyal patrons and fills them with trust for the brand.

5. Customer Engagement

There’s no better way to get customers engaged than social media. Struggling with a name for a new product? Offering incentives for the best name provides a flurry of new ideas as well as gives customers ownership of product development.
Customers who enjoy brands share new posts with friends and increase organic engagement, which leads to larger sales numbers.

6. Website Traffic

Sharing new blog articles, brand creations, and project updates boost website traffic. “Click on” links that customers are interested in will lead them to the company’s websites to explore other offerings.
Shareable posts reach a greater audience and thus a wider demographic of potential consumers. Having shareable links increases SEO as well as Google rankings. The greater the website traffic the better.

7. Reputation

Social Media is a great way to strengthen a business’s professional reputation.
Positive comments are a great way to gain positive publicity. Acknowledging complaints and issues swiftly and with grace shows professionalism and respectability.

Need Help?

With Dual Pixel’s extensive marketing experience, we provide a stellar social media presence on your platform of choice. Check out our other Services to see all of Dual Pixel’s amazing offerings.

Seven Reasons Why You Need An Online Store

Tue, 28 Jul 2020 23:10:00 GMT

Having your products on display shelves for everyone to see is a great way to show off your ideas. People can come to your store, take a look around, ask for help, and get the product that best suits them.
However, not everyone can come to the store. How are you going to reach them? Here are seven reasons why you should have an online store.

1. Practical

Not everyone can make it to your store and view your products. You may not always have the items they need at your location in stock. Having an online store allows for easier access as well as greater efficiency for your company.
Having an online store may also increase your sales and generate higher profits. While we are experiencing unprecedented times, many businesses had to close their doors and find new ways of reaching out. An online store will help you continue to provide quality products to your loyal customers even if they can’t come to you directly.

2. Always Open

Having an online store can increase your hours. It allows your customers to shop whenever and wherever they want, especially from the comforts of their own home. You aren’t going to lose sales on a shop that’s open 24/7.
Having an online shop will keep it convenient for your customers as they won’t have to wait for your store to be opened. It can also keep last-minute needs from becoming stressful with easy access to your products.

3. Grow Your Customers

SEO can come into play when creating an online store or shop. Anyone searching for a specific product may come across your store and find exactly what they need. Not only can this help you increase your profit margin, but it can also help you grow your demographic.
Increasing customers can help your overall business with its growth. You may be able to increase your products or create more options for your customers. Having more options can mean a larger demographic, a larger demographic can mean an increase in sales.

4. Increase Efficiency

In creating an online store, you have the ability to remove common issues that may occur at your physical location. Your customers can order what they want when they want and all you need to do it ship it to them.
You can also have the option for your customers to pick their item up at the store ensuring they are able to get what they need. This can help decrease your queue times as the customer has already paid online and can now pick up his/her purchase and leave feeling satisfied.
Having an online store can take pressure off of your employees. It may decrease the effort they need to put into sales as all your products and their information and features can be displayed on your website using imagery, text, and even video. This can help your employees become more productive in other areas that may require their attention.

5. Increase Brand Awareness

Increasing your customers can also increase your chances of being searched. Word of mouth, online reviews, and Google ratings are one of the many ways that customers search for high-quality products. The more traffic you can generate, the greater your chances of moving up to the top of the Google board may be.
Putting your products online allows anyone anywhere to see just what you have to offer. You can even grow your demographic from local to national. Increasing your brand awareness may increase customers, which may increase sales revenue.

6. Reduce Operation Costs

Having an online option for your customers can reduce costs for you and your company. It can remove a customer service aspect allowing for your financial needs to be better spent elsewhere.
Reducing customer service staff may reduce needed office space and other office-related costs. Online stores provide the convenience of having a customer payment transfer directly to you with the request for an item allowing you to simply provide them with a product.

7. Improve Company Image

Without an online store or website, your internet presence can be small. Creating a store can help your status grow from local, to statewide, to national, and maybe even beyond. An online store is also a great way to show off your brand image. It allows people to see how you operate, how you care for your quality product, and the efforts you put in to reach them. Online stores and shops are a great way to let your customers know that you are here for them and their needs.
Online websites and stores are a great way to let people know just how serious you are about your business. If you don’t have an online presence, it can make others take you less seriously and might compromise future sales.
Going online shows your dedication to your brand and how much effort and passion you have put into your company to ensure the best quality product. If you’re that serious about your own brand, it means you can be just as serious about your customers and future business opportunities.

Get Started

Want to create your own online store but aren’t sure how? Contact us and see what services we are able to offer you. We can help build your website and reach your customers. With our SEO experience and brand awareness, we can help you reach your full potential.

5 Ways To Increase Engagement

Wed, 15 Jul 2020 15:09:00 GMT

Have you noticed a decline in your page views? Are visitors spending less time on your site? Wondering what you can do to find a solution? Look no further. We have compiled a list of tips to help you get your engagement up again. Whether you need to increase your internal linking or boost your page loading time, here are five tips on how to increase your engagement.

1 Boost Internal Linking

Internal linking is a great way to help new viewers stay on your website as well as navigate to less easily accessible pages. In this way, you can generate a high page view rate and decrease the bounce rate.
When you apply internal linking, it should be specific and relevant to the topic it is linking from. If you have built up your content enough to have a pillar page (often seen as “the ultimate guide”) and smaller pages in relation to it, it is best to have the pillar page link to your smaller topics and the smaller topic back to your pillar. The more connected you can be, the greater your chances of a higher engagement increase.
Make sure your links go somewhere new, such as pages not easily accessible from the home page. This can help viewers come to areas of the sight that may hold even more relevant information for them and assist them further.

2 Find Your Writing Style

Discovering your unique way of writing can help set you apart and clue newcomers into your personal style. Depending on how you write, fun and quippy or professional and serious can show people the type of business you are.
Find your writing style and the best way to display what kind of tone you would like to portray. Once you decided on your writing style, stick to it.
Having a consistent tone can help you build up trust with your audience. Find the tone to fit your product. If you’re are a business-related business, a more formal tone could best suit your needs. If you’re more of a fun information site like Buzzfeed, quirkiness can play to your strengths.

3 Know Your Audience

Seeing your engagement decrease is never fun. Take the time to see what your audience enjoys most and why they like it. Research the kind of questions your audience is often asking. What kind of solutions are they looking for?
Take time to look at your old content and see if it is still accurate and up to date. You may need to update your information to better fit the needs of your audience in order to offer the best solution.
Study how people interact with your site. Are there areas where they get confused? Are there roadblocks making their navigation difficult? Once you find these problem areas, find the best way to work with your audience to make the experience more user friendly.
Talk to your audience. Live chats can help you find the areas where people are having issues. If they can’t find what they’re looking for, often they will let you know. Together you can create the best solution.
Once you understand the information your audience is in need of, you can better optimize your content creation to match their needs.

4 Add A Search Box

Have you ever visited a website and struggled to find what you were looking for? It can be even harder with no definitive search box. Your viewers can get frustrated if what they need is not easily accessible. They may leave your site in search of quicker and easier options.
Help your audience find exactly what they need by adding a search box to your site. Make it easy to find and highly visible but keep it simple. Sometimes your audience knows exactly what they need and a quick simple search can get them there faster.
Adding auto-suggestions to your search bar can also increase engagement by letting them know what other similar topics you have they may be interested in.

5 Reduce Page Load Time

Ever experience a slow loading page? Most people don’t have the patience and often leave for a faster site. Take a look at your site and see how fast your pages are loading. If they’re running a little slow, it’s time to upgrade to better loading times.
Do your best to get your load time to one to two seconds. Any longer and 40% of visitors might leave your site if the page doesn’t load within a three-second margin. The faster your load time, the higher your engagement can be.

Contact Us

Need help getting started? Contact us and find out what we can do to help you get off to a new start. Need more than engagement optimization? Check out our services and see how we can help you gain a better website.

What Is Shopify And Why Is It So Popular?

Tue, 07 Jul 2020 18:06:00 GMT

Have you heard of Shopify? Wondering what it is? Are you curious about why it’s so popular? Look no further. We’re here to tell you just what it is, as well as if you can benefit from Shopify.

What is Shopify?

Shopify is an online software that helps you create a website as well as an online store to go with it. With an e-commerce website, you are able to use their unique online cart solutions to help you sell, ship, and manage your products. Using their services helps you have a unique admin experience where you can enter store data, add products, and process orders. They’ve taken the complicated out of the technology allowing you for an easier, friendlier online business building experience.
Shopify allows you to manage and run your own business with ease all from the comfort of your own home or with easy access at your personal office. They have helped take some of the stress off of business on and offline by making it easier to manage your website.

How Did it Get So Popular?

Affordable

Setting up an online store always comes with its expenses. Shopify can help with their different plans. Whether you are just starting or are a fully fleshed-out business, Shopify has an option for you.
The plans start off relatively cheap at just $29 dollars a month before increasing to their ultimate package at $299 a month. The only major difference between each package is how many staff accounts you would like to have.
Shopify provides top quality for every user regardless of what your budget allows. Check out their plan comparison and see which one fits your needs the best.

Easy to Use

Whether or not you have a broad business sense, Shopify has made their platform an easy to use and understandable system. Whether or not you need a store for your humble selection or for thousands of products, Shopify has made their set up with the everyday person in mind.
You won’t need to have amazing technical skills to set up your store. It has been made with the beginner in mind so that everyone has the opportunity to grow their business. Not only is the program easy to use, Shopify also scales well. No matter how big you grow, Shopify can easily accommodate your needs.

Customizable

Part of what makes Shopify so easy to use is the many options it provides. You can pick from thousands of different templates and customize each and every one to fit your specific needs. Having an online store cuts out face-to-face representation. Your store which can house videos, imagery, documents, and more is the best way to show people your unique style and brand.
You can customize things such as your theme, layout, products, discounts, and checkout. No matter your style, you can create the best way to show it off through easy and quick changes.

Safe

Shopify has completed several measures to make sure that you and your customers are safe when using their systems. They maintain a secure network, maintain a vulnerability management program, regularly monitor and test networks, protect cardholder data, implement strong access control measures, and maintain an information security policy.
The site is constantly monitored and protected from viruses and has data encryption tools, protection of payment transfers, and risk analysis tools. You won’t have to worry about threats to your store.
Shopify also has a 24/7 customer support platform to help with any issues or concerns you may come across.

Should I Use Shopify?

With affordable pricing and easy to use programs that are highly customizable, Shopify is definitely something to consider. Not only can you create a great looking online store with ease, but it can also be easy for your customers to use as well.
It can help ease the stress of building an entire online store with readily available options and help cut costs as the site has already been created.
In the end, the decision is up to you. If you think Shopify is a great fit for you, check out the options they have available and see what amazing ideas you can come up with. If you’re still not sure if Shopify is right for you, you can experience their free trial and come to a conclusion then.

Contact Us

Still not quite sure about creating a Shopify website yourself? Contact us and we can help you get started in the right direction. Need something other than a website store? Check out our services and see how we can help you build the best website for you and your brand.

Why You Need A Blog

Tue, 30 Jun 2020 14:50:00 GMT

Having a blog can be a great way to let your audience know what you and your business are currently up to. It can also be a great way to offer tips and advice to your customers and help them improve their own businesses or shopping experience.
We’ve compiled a few reasons why a blog may be a great help to your business.

Build Up Engagement

Building up your blog presence can help with engagement. The better you answer a question with your blog the better you can score on the Google rankings. This can allow for a higher click rate.
The longer people stay on your website, the greater the outcome can be. If they enjoy the content you have created, they may explore to see what else you have published to the online space. Reading through your blog can increase your lead rate which in turn can create new customers.

Grow Your Audience

Blogging can be one of the many ways that can help you reach a large audience. Whatever subject you have decided to focus on for each blog post, it can be a potential solution to many people. It allows them to learn more about who you are as a company.
People can see more of your personality. Are you professional? Do you have a carefree attitude? Are you a mixture of both? Writing a blog can help you cement what kind of tone you would like to portray to your audience and attract the demographic you are interested in.

Validate Your Expertise

Writing a blog can be a great way to showcase just how much knowledge you have on your niche product. For example, beauty salons can showcase tricks of the trade as well as advice for specific kinds of hair. Showing off that kind of knowledge lets potential customers know that your facility is a trustworthy place.
Writing step by step blogs can help people improve their own individual skills. Using your platform for educational purposes can make you a reliable source of information. Writing about a topic you would like to be viewed as an expert in can let your readers know that you are knowledgeable and skilled in that area.

Tell Your Story

Having a blog lets your audience know you on a more personal level. Having your own blog lets you be your own media company. You can tell your story without filters and cut out the middle man. Your audience can get the full scoop straight from the source.
Not only are you able to control how your story is told, but you are also able to ensure that all information is true and honest. No one can edit your words or suggest alternate meanings. You are in control of your story.

Stand Out

A well-written blog can rise above the rest and be the ultimate source of information for your audience. You can stand out above the rest by being of the small percentage that creates new and engaging content every day. Be part of the 2% of people who create and separate yourself from the 98% of simple viewers. Standing out is essential in today’s competitive world. Providing the best solution to your audience question can be the ultimate way to standing out in the sea of content.

Looking to Get Started?

Contact us and we can help you get started on a brighter future. Check out our services and see how we can help you get your blog started.

SEO Tips for New Businesses

Mon, 22 Jun 2020 14:56:00 GMT

Starting up a new business? Not quite sure how to get your name out there? Wondering how to get to the top of the Google preferred page? Look no further. Here are some tips to help you get your SEO status to the next level.

What is SEO?

First, what is SEO? SEO stands for Search Engine Optimization. But what does that mean? Search Engine Optimization means that Google will scan your website and see if a google search can be fulfilled by your content. If you have well-written content with certain key phrases, Google may suggest your company’s site as a viable option for a possible customer. Sounds simple enough right? However, there may be thousands of companies who do what you do, and they’re all fighting to be at the top of a google search. How do you get ahead of the herd? How are you going to break out and prove that you are the ideal option?

Buyer Persona

The first thing to do is find out exactly who your audience is. Who are you trying to reach? Know your buyer and understand the “buyer persona”. Everyone has a story; understanding that story can help you have a better SEO standing. Let’s say you are starting a computer repair business. Some google searches a buyer might use are:

Computer repair near me
Where can I get my computer fixed?
My computer is overheating, where can I go?
How can I fix my computer?

Understanding the types of searches that your potential customers may be using is key to creating a site or blog post that can fulfill their search. If you are able to provide good data quickly and easily, they are likely to be satisfied and converted into a sale.

Google Analytics

Now that you have an idea about the kinds of searches or solutions your “buyer persona” may be looking for, it’s important to find out which search phrases you should optimize for. With Google Analytics, Google has provided free options to view the analytics of any given topic. In this way, you can determine which are popular and which ones are not often used. Then decide if you want to cater to popular searches or smaller more specific demographics. Google Analytics offers many tools to track how people are searching for data. All you need to do is figure out which solution works best to connect your company with potential customers.

Writing SEO

SEO is something that evolves and changes with each coming year. New ideas and methods are introduced and SEO is constantly adapting to how Google or Bing updates their web crawlers. The trick with writing SEO is to be natural. Key phrases and keywords are great ways to let readers know what your content is about; however, do your best to have them occur organically, Keywords and phrases are much like the salt of a content piece. They enhance the flavor. But too much will change the flavor to bitterness and your readers and potential customers can be turned off by the “spammy” feel of your content. If the web crawler (the program that scans all websites and records their information) decides that you have spammed a specific keyword or phrase, it may not see your site as a viable option. You can even get penalized for stuffing your page full of keywords, further lessening the chance to connect with customers. Keep in mind, the goal is to draw in your “buyer persona” with optimized data for a specific google search. Blog or website content should read naturally while informing customers what solutions you provide and satisfying the specific details of their search.

Linking

After you have written your piece, it is important that you provide social media links. Social media can play a large part in getting traffic to your new content. Whether you post on Twitter, Facebook, or Instagram, it is important to keep your audience engaged. Providing links to that new content helps generate more traffic. It is also important to build up your internal linking (this is when customers can link to other content on your website). This keeps newcomers on your site instead of pushing them to someone else’s website. If you mention a product or service, or other information that is also somewhere else on your website, link to it. The more connected your site is, the better it is for your audience to find their answers.

Aim For The Snippet

Have you ever searched for something on Google and it provided you with an immediate answer in a text box without you having to click on a single link? That is the featured snippet. Within that snippet, is a link to the site that provided the solution to your problem. The better data provided for a specific search, the better your Google rank. Take a look at what snippets are featured when you search your “buyer persona” questions. This can give you an idea of what to aim for when you are optimizing your SEO. The goal is to have a website with the best data. Creating well-written snippet content can push a website into that number one spot on Google and reach the most customers.

Get Started With Us

Looking for help to get your name out there? Take advantage of Dual Pixel’s unique designs and digital marketing. Contact Dual Pixel to take your website, and business, to the next level of success or check out our services page to see Dual Pixel’s amazing resources.

Color Schemes - A Look Into How Big Brands Use Color

Wed, 17 Jun 2020 01:55:00 GMT

Color is associated with mood. Color combinations can evoke specific emotions in customers. Are you looking for a cool feeling or a natural bright feeling? It all depends on which colors you use and how you use them. Here are a few things to keep in mind when deciding on what color scheme is best for your purpose.

Tone

Picking the right tone conveys what type of emotion your design evokes. Tone is different from contrast or color. Tone is how bright or dark you want the colors to be.
Let’s talk about red and pink. Both colors originate in the same hue but often evoke different feelings. Red is mature and strong, eliciting love and anger; while pink can feel immature and childish, candy and barbie.
Red is a bold color. It can be used to draw attention and can often be used as a statement color. Brands such as Coca Cola© and KitKat© have been using red as their staple to draw attention to their brand.

Loreal Paris© decided to use red in a way that drew attention and provided confidence. They created a dark and challenging red.
Green is often a color associated with natural bright feelings or it can be used to show the feeling of disgust or nausea. Depending on how you use green, it can convey what emotion you wish to project, and influence your customer’s willingness to purchase your products or services.

Sprite© has been using green to express the feeling of drinking their soda. It is crisp, refreshing, and light. It is a pleasant beverage to drink on a hot summer day.

Mountain Dew, on the other hand has been using green as an energizing color. A color that makes you want to get up and move.

Influence of Other Colors

When you’ve decided on which color best suits your product or services, it is important to consider the impact of complementary colors. Coca Cola has always used Red and White as their scheme. The white brightens up the red giving an overall friendly tone. Brands like Target , Heins , and H&M have followed suit. White can also tone down the red depending on whether you use it for the background or the focal point.
Netflix is a great example of showing the difference in complimentary colors. Each different combination of colors has changed the feel of the overall brand.

Their first color combination gave it a sort of movie theater feeling. Watch the movies from the comfort of your own home. They are bringing the theater to you.

Their next logo was modernized. The bright colors are still used but the feeling has been taken down a few notches. It is a family service after all. The white tones down the red giving it a less intense feel.

Their current logo has replaced the white with black giving the entire brand a more mature attitude. After all, they have gone from simple movie renting to creating several of their own successful series.

Contact Us

Looking for a way to spice things up? Changing your branding colors, icons or typography can really brighten up your design and give you a great new look. Whether you’re looking for sophistication or urban chic, a great re-branding effor can be a great way to display your company's unique style. Can’t do it yourself? Check out our services and contact us to get started on your future design.

Why You Should Have a Website for Your Restaurant

Fri, 05 Jun 2020 22:40:00 GMT

The world has become a little strange with the spread of COVID-19. As a result, many businesses have had to adapt and change their business style and create new ways of doing business.
Restaurants are just a few businesses who have had to come up with new and creative ways to reach their customers. One such way is creating a website. Customers aren’t able to come to you as easily, so why not go to your customers?
Here are a few reasons why you should have a website for your restaurant.

Practical

With most businesses closing their doors to help flatten the curve of COVID-19, it may leave you wondering how you can keep the customers coming. Having an online website creates a quick and easy way for your customers to check and see if you are open for business. It also lets them know what kind of services you are still offering, such as take out and delivery options. It’s a fast way to show everyone that they can still have easy access to their favorite meals.
Did you know that 82% of Americans read reviews before making a decision? Having a website where people can leave their honest thoughts can help bring in greater traffic and boost your reputation across the World Wide Web. You may want to consider adding a few additional features as well.

Quick and Easy

Having a website can make the experience much easier for your customers. They’ll be able to make a decision on their next meal and place an order from the comfort of their own home. A few things you may want on your website are:

One of the first things many customers may look for when entering your website is the menu. They may want to know what kind of delicious options you have at the ready and just how much they may need to spend.
Having a menu can also help you display which specials are available for any given day and specific times those specials are served. Providing options for your customers can be a wonderful idea.

Pictures

Some of your customers may want to know what they are getting. Having pictures for your food items can help customers decide on what they are craving. If something looks delicious, it may even help your customers try new things.

Instacall

The usual next step customers have after picking out their meal is to give you a call and place their order. Having an “Instacall” button makes it that much easier for customers to call you and place an order while on a mobile device. It’s a one-click solution that helps make the website experience that much smoother.

Order Online

You may want to consider having an order online option. This can help your restaurant operate more efficiently. It also allows your customers time to browse your menu options and discover deals or offers you may be currently advertising.

COVID-19 Safety Measures

An important thing you may need to take into consideration is how you are handling COVID-19 safety measures. The world may be scary for some customers and they want to make sure that ordering from your restaurant is a safe thing to do.
On your website, you can share what measures you have taken and inform your customers how you are making sure that your customers and your staff are safe.
Inform your customers on how you have changed your food handling process to ensure that all items are clean. Show them how you have provided the supplies needed to handle packaging or how you may have changed your cleaning processes.
If your customers see how much effort you are putting in to keep them safe, it may help them feel at ease when they come to pick up their favorite meal. If you are wondering what other things you can add to your current process, visit the FDA’s website . They have listed several options and methods that you can use to help keep you, your staff, and your customers safe.

Contact Us

Thinking about creating a website for your business? Contact us and we can help get you started. Already have a website but need additional improvements to spice things up? Check out our video services and graphic design and see which services fit your needs best.

Page Speed and Google

Fri, 03 Apr 2020 16:10:00 GMT

Have you ever taken the time to run your website through the Google Page Speed Insights service? If not, it's somewhat eye opening. Most advanced websites don't rank very high due to the immersive amount of code libraries, video and imagery. Some websites can pull off quick speed, elegance and also be an informative website. If you have the time, run your website through the Google Page Insight tool. Don't be alarmed if you website does not reach the 100% in mobile and desktop, Google is difficult to please.

Check out some of the following websites on Google Page Speed Insight :

http://www.nike.com/
https://www.chipotle.com/
https://www.walmart.com/

Maybe try your website in using Google Page Speed Insights and if you are not as happy with the ranking, give us a call.

Dual Pixel 2019 Best Design Agency of Salt Lake City Award

Wed, 02 Oct 2019 19:51:00 GMT

Press Release

FOR IMMEDIATE RELEASE

Dual Pixel Receives 2019 Best of Salt Lake City Award

Salt Lake City Award Program Honors the Achievement

SALT LAKE CITY September 12, 2019 — Dual Pixel has been selected for the 2019 Best of Salt Lake City Award in the Design Agency category by the Salt Lake City Award Program.

Each year, the Salt Lake City Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Salt Lake City area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2019 Salt Lake City Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Salt Lake City Award Program and data provided by third parties.

About Salt Lake City Award Program

The Salt Lake City Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Salt Lake City area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Salt Lake City Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.

SOURCE: Salt Lake City Award Program

CONTACT:
Salt Lake City Award Program
Email: PublicRelations@award-selection2019.net

The post Dual Pixel 2019 Best Design Agency of Salt Lake City Award appeared first on Dual Pixel Designs - Utah's Premiere Graphic Design Agency .

Outline Fonts after Export Indesign

Fri, 23 Aug 2019 23:54:00 GMT

Sometimes as a graphic designer you are required to work with different vendors and with different vendors come different requirements. If you have run into the problem of missing bullets, missing styles, missing backgrounds with outlining text in Indesign, this could be your solutions.

We know that outlining text should’t be necessary, however we are not the vendor and we do not supply our clients with thousands upon thousands of prints yearly. So we found a way to not only help ourselves out, but help our vendors out with outlining text. This will eliminate the missing bullets, missing styles, missing background issues you may encounter during outlining text in Indesign.

You are simply going to want to export your files as a PDF and open the print ready files in Adobe Acrobat DC.

Step 1

Step 2

Step 3 & 4

After finding the PDF fixups area click convert fonts to outlines then click Analyze and fix. You will then have to resave the file, but you will notice the fonts are outlined and all your indesign styling, bullets, backgrounds and more are retained!

Successful Indesign Text Outlined file!

The post Outline Fonts after Export Indesign appeared first on Dual Pixel Designs - Utah's Premiere Graphic Design Agency . Interested In IT Services Outsourcing check out some options in our partner link - IT Services Outsourcing

Our Graphic Design Award

Fri, 26 Jul 2019 18:40:00 GMT

The post Our Graphic Design Award appeared first on Dual Pixel Designs - Utah's Premiere Graphic Design Agency .