Page 10 - Badlands Catalog 2018
P. 10

Our packs hit the hills running and
                                                                                                                                                                                                           before long, you couldn’t find a se-
                                                                                                                                                                                                           rious hiker who wasn’t wearing one
                                                                                                                                                                                                           of our packs. Everest, K2, Denali….
                                                                                                                                                                                                           you name the peak; our packs were
                                                                                                                                                                                                           on top.

                                                                   NO VERTICAL

                                                                   LIMITS                                                             To accomplish our lofty goals, we had to think        Quality, functionality and most of all, comfort

                                                                                                                                                                                            set our packs apart in the early days. Never
                                                                                                                                      outside the proverbial box. We sunk money
                                                                                                                                      we didn’t have and countless hours into de-           had  a piece  of equipment changed  how far
                                                                   OUR MOUNTAINEERING                                                 signing innovative  new  sus-                                          you  could go  so  dramatical-
                                                                                                                                                                           OUR       GOAL        WAS
                                                                   ROOTS                                                              pension  systems  and frames         TO CLIMB HIGHER                   ly.  We  quickly realized  that
                                                                                                                                      that  would carry more  weight       AND STAY ON THE                   aside  from  hardcore  moun-
                                                                   Travel back with us 25 years when “hunting                         than  we’d  ever  need  them  to.    MOUNTAIN LONGER                   tain climbers, there was only

                                                                   packs” weren’t a thing. There weren’t packs                        The tricky part was making the       THAN OTHERS WERE                  one other group of people that
                                                                   specifically built to haul copious amounts of                      pack do the work of hauling the      DOING.                            required the type of packs we

                                                                   meat and horns off the mountain and there                          weight instead of our bodies. We’d build, test        were building – hunters. Some minor adjust-
                                                                   definitely  weren’t  20  different  camouflage                     and  repeat  for  what  seemed  like  years.  As      ments, new features, and a new camouflage

                                                                   pattern  choices  on  the  shelf.  Way back  in                    we tinkered and experimented, the formula             covering later and Badlands® Hunting Packs
                                                                   the  80s  and  90s, not  long  after  dinosaurs                    for how to comfortably carry large amounts            were  born.  Here  we  are  25 years  later  and

                                                                   stopped roaming  the  earth,  we  were  busy                       of weight came to fruition. Our packs hit the         our mountaineering roots have grown into a
                                                                   climbing mountains. Our goal was to climb                          hills  running and before  long, you couldn’t         mighty tree that won’t be toppled – and for

                                                                   higher and stay on the mountain longer than                        find a serious hiker who wasn’t wearing one           that, we thank you.
                                                                   others were doing. This required a new way                         of our packs. Everest, K2, Denali…. you name

                                                                   of thinking and a new kind of backpack.                            the peak; our packs were on top.

        10 | BADLANDS                                                                                                                                                                                             WWW.BADLANDSPACKS.COM | 11
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