Page 5 - Badlands Catalog 2018
P. 5

EVERY GOOD BRAND


 HAS A STORY





 Walking through the “Badlands® Museum” at the world headquarters
 in West Jordan, Utah brings back a lot of memories. Hanging on hooks
 are backpacks that represent 25 years of blood, sweat and tears. Boxes
 overflow with two and half decades of sacrifice, passion and a nev-
 er-ending pursuit of perfection.
 The journey didn’t start here in this spacious, clean building covered
 in bright, eye-catching graphics inside and out. Glancing at the first
 backpacks we ever made bring back vivid memories of the 10x20 stor-
 age shed with one sewing machine and what some may call a “mad
 science”  laboratory.  Putting  that  first  backpack  on  reminds  us  of  a
 time when there was no such thing as a “hunting pack.” We were de-
 signing packs for people who wanted to hike further, stay longer and
 push harder than the average person. As it turns out, hunters were the
 people willing to go the extra mile.
 Some things change over time. Materials get better, technology evolves
 and hunters demand more from their gear. Some things do not change
 such as Badlands’ dedication to designing the highest quality, best
 fitting, top performing hunting gear in the world.
 Most of all, our commitment to our customers remains the same today                                       1992
 as it has been since our storage shed beginnings. We promise to go
 to the ends of the earth to make sure your Badlands® experience is
 above and beyond anything you’ve ever experienced – it’s that simple.
 Unconditional isn’t just a buzz word to us, it’s what we stand for. Un-
 conditional performance, quality, comfort and a no-questions-asked
 lifetime warranty. Now, load your pack, put on your camo and hit the
 hills, we have to get back to work.



                                           New world

                                           headquarters


 Research and development                                                                      In the beginning
 4 | BADLANDS

                         1994                                                  2002
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