Page 4 - Badlands Catalog 2018
P. 4

EVERY GOOD BRAND


                            HAS A STORY





                            Walking through the “Badlands® Museum” at the world headquarters
                            in West Jordan, Utah brings back a lot of memories. Hanging on hooks
                            are backpacks that represent 25 years of blood, sweat and tears. Boxes
                            overflow with two and half decades of sacrifice, passion and a nev-
                            er-ending pursuit of perfection.
                            The journey didn’t start here in this spacious, clean building covered
                            in bright, eye-catching graphics inside and out. Glancing at the first
                            backpacks we ever made bring back vivid memories of the 10x20 stor-
                            age shed with one sewing machine and what some may call a “mad
                            science”  laboratory.  Putting  that  first  backpack  on  reminds  us  of  a
                            time when there was no such thing as a “hunting pack.” We were de-
                            signing packs for people who wanted to hike further, stay longer and
                            push harder than the average person. As it turns out, hunters were the
                            people willing to go the extra mile.
                            Some things change over time. Materials get better, technology evolves
                            and hunters demand more from their gear. Some things do not change
                            such as Badlands’ dedication to designing the highest quality, best
                            fitting, top performing hunting gear in the world.
                            Most of all, our commitment to our customers remains the same today                                                                                                                                      1992
                            as it has been since our storage shed beginnings. We promise to go
                            to the ends of the earth to make sure your Badlands® experience is
                            above and beyond anything you’ve ever experienced – it’s that simple.
                            Unconditional isn’t just a buzz word to us, it’s what we stand for. Un-
                            conditional performance, quality, comfort and a no-questions-asked
                            lifetime warranty. Now, load your pack, put on your camo and hit the
                            hills, we have to get back to work.



                                                                                                                                                                     New world

                                                                                                                                                                     headquarters


                                                                                                                          Research and development                                                                       In the beginning
        4 | BADLANDS

                                                                                                                                                    1994                                                 2002
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